Why Search is Such a Powerful Marketing Channel

January 21st, 2011

Why Search is Such a Powerful Marketing Channel

Search engines take advantage of reverse broadcast networks to help save time and money. They are instant answer systems that provide ultra-targeted advertising.

While normal advertising interrupts people, search allows you to sell what your customers want, when they want it. Search is not intrusive, and does not look or feel like any other form of advertising.
Finding Prospects
Old Targeting Techniques

I had just finished reading Permission Marketing by Seth Godin when I became engaged in one of the most interesting chat sessions of my life. A random kid from California instant messaged me to say hello. In much the same way as other marketers do, he scouted the web to find his ideal client. This guy searched through Yahoo! profiles and found that on my profile I wrote that I collected baseball cards.

He wanted to know if Barry Bonds was my favorite player. He told me he had over 16,000 Barry Bonds cards. I told him that I had an autographed serial numbered Barry Bonds rookie, but baseball cards did not mean much to me anymore. I asked if he did business over the Internet. He, of course, said no. It was clear to me why. He had no way to display any of his cards, and he was using spam to contact people. I asked him if he wanted to have a website on which to sell his cards.

He told me he couldn’t afford it; he said that it was too expensive. But, I thought, what is a fair price for limitless distribution?

Baseball cards, like many collectible commodities, usually drop in value rather sharply once a player retires or that collectible goes out of fashion. Not only does the price drop, but demand plummets. It’s a logarithmic loss of value. I have picked up Robin Yount and Dave Winfield rookies for $5 and $8 each; both cards went for $100 or more in their heyday.
Target Your Market

This kid wanted to buy my autographed Barry Bonds rookie card to add to his 16,000 Bonds cards. Even though he‘ll never sell them, he thought he was doing business. I sold baseball cards back in high school, and I knew how to do it well. But I did not know it well when I started. I was trying to sell expensive cards to people who did not want to spend much money. What did I learn? Sell what your customers want, when they want it.
Public Relations Builds Links

Public relations works, so I still displayed some of my $400 and up baseball cards, just to get the “oohs” and “ahhs.” I learned that once you have a crowd, many people follow just to see what is going on, and then you can make sales. I knew I would not sell these cards. So what did I change?
Organization & Personal Relevancy Build Profit

I created a display case with stacks of all the major stars and local popular players. Each card was $1.00. It did not matter if the card was worth twenty-five cents or four dollars; I just put $1.00 on each of them. I kept up with whom was doing well and would buy up cards of players that were about to become popular. Buy-price ranged from three cents to a quarter a card. Most of the cards I bought were considered ‘junk’ by the sellers, yet I re-sold most within a month or two.

By taking the time to go through their junk and making ordering simple, I made money. That $1 display case was a gold mine. Usually, that case sold more cards than my good cases did. Also, I had very little invested—other than taking the time to organize the cards.
Bad Marketing Wastes Time

So, I decided I would do this kid a favor and send him a free book on marketing from my favorite author. When I asked him if he wanted a free marketing book, he got angry, even though I was trying to help him. Instead of considering my offer, he spouted off Eminem lyrics, telling me that “[he'd] rather put out a mother****ing gospel record.”

All of his frustration, all of his anger, and all of his wasted time were unnecessary. That is why search is powerful. You do not hunt for your customers, they hunt for you. You pick the keywords, and the customer picks you. You not only sell what your customers want, but you also sell it while they are actively looking for it.
How Content Creates Revenue

The $1 baseball card case is a good analogy for effective search engine optimization. Imagine the cards in that case as being web pages. It is great to rank well for a term like SEO, but by ranking well for various small volume searches you may be able to make far more money in the long run. Longer search phrases have more implied intent, thus are far more targeted, and convert at a higher rate.
Featured Content Plays the Role of Public Relations

Including social elements in your site or business is like having the $400 baseball card in the case. The people who reference the interesting parts of your site build your link reputation and authority. Based on that authority, search engines learn to trust other parts of your site and send visitors to those pages, as well.

You can think of web traffic like my baseball cards. Due to the vastness of the market and market inefficiencies, there will always be many ways to make money. If you learn how to spread ideas and build an audience, you can make a windfall of profits.
Interactive Elements & Suggestions

Godin, Seth. Permission Marketing. New York: Simon & Schuster, 1999.
Action Items

* List five problems your product or products solve. Which of these problems are most important to your target audience?
* Is there a problem your product solves that no other products do?
* Do you have a UNIQUE value proposition that will help you stand out in the crowd? (This could be being better targeted, more up-to-date, faster, more reliable, safer, biased, unbiased, etc.). What do you do better than anyone else?
* List ten terms or phrases your target audience would search for to find your products.
* Calculate the time you spend prospecting clients and the value of that time.
* Calculate the money you will save if you cut that time in half by ranking well for a few of the terms you listed.


Results for BCV Accountants Frankston

November 26th, 2010

Results BCV Accountants Frankston

What Do Search Engine Placement Companies Do?-How to shop for an SEO specialist-Gaining profit from SEO.

November 25th, 2010

What Do Search Engine Placement Companies Do?

I’ve heard the question many times, why should I pay someone to do search engine optimization for my website? The answer I always give is profit! A good search engine placement company will get you listed high in the search engine ranking long before the average business owner or their employees and during that time you are getting new customers and making more profit.

Notice I say before the average business owner or employee. There are many people out there like me that just have an insatiable interest and love of this type of work and are capable of getting your website ranked. But that certainly isn’t the norm. So, let’s look at where the problem begins. There are so many different website building programs out there now, (some free and some paid) that building your own website is a breeze.

Literally, if you can use MS word or something similar you are capable of building your own website. The problem comes here, the typical website building software doesn’t tell you about entering meta tags, descriptions, title, submitting your website to the search engines or any thing else and without that your site is pretty much doomed to lurk on the outskirts of online real estate virtually unnoticed.

Let me divert this conversation for just a second, I am currently reading a book called “The Blue Nowhere” the title is apparently what computer hackers call cyberspace (A good book to if you enjoy Sci Fi books about computers) Anyway, I tell you about the book because, the title Blue Nowhere is exactly where unoptimized websites reside, no one seeing them or visiting them until they become just a shell of their original promise and their owners decide to put them out of their misery and pull the plug.

You can hear these former website owners, they are the one’s that say, the internet doesn’t work, I had a website and it didn’t do anything for me! The truth is the internet is an incredible place to marketing your goods and services, but it has to be marketed, and marketing your website is much different than marketing using the traditional Television, Radio and Newspapers, but that is a topic for another article.

My point is unless you have a burning urge to spend a couple of years (at least) learning the workings of the internet and keyword research and all the other things I named above, hiring a professional is truly the way to go, and should pay for itself many times over from the extra revenue due to your new exposure. Search engine placement companies will typically have your website popping up in front of your soon to be customers in a very short time, this could be a few days to 90 days, depending on your field, not to bad if I do say so myself.
source: ezinearticles.com

In the beginning Google created Page Rank and every living seo search master who then learned to optimize websites for one-word key words. And Google found that page rank was not strong enough and lo here it said, Let there be Phrase Rank.

In this seo search brief article, we will see that a site without spelling mistakes and also with aimed phrases has better chances to rank high in the results page of most search engines.
Phrase Rank distinguishes interrelated words that make idiomatic expressions in a sentence. These are two, three and four-word combinations. Consequently, a seo search expert has to find different combinations of words that a target user is expected to enter.

Search engine societies offer no directions on how to make seo search forecasting or how to optimize a site.Engines would end up far less efficient if every one knew how to perform seo search handling.
In the beginning, seo search work was easy. Virtually all inquiries, today, are one- and two-word lookups; but users are more and more frequently introducing triple-four-five or six-word queries now. For example, a user may search for the idiomatic expressions “low-budget seo” or “skilled affordable seo”. But she may also be interested in a company, like in “expert affordable seo firm” or a company in the city, as in “reputable affordable seo company in Seattle, Washington”.
Phrasal searches make it tougher for a seo search optimization guru to accommodate copy, because web users can choose different synonyms. They can put the equivalent words in several relative places, also: at the end, in the middle or at the beginning of a phrase. Furthermore, they may misspell some.

This takes us to an often disregarded feature of up-to-date search engines. Search engines learned to honor higher rankings to authoritative sites. One way to exhibit authority is writing error-free copy. Therefore, spell-checking is but one of the numerous jobs in the seo search industry. In any case, error-free texts make good impressions and add to the perception of authority of a site. Naturally, more believability impacts directly on revenues.

Nevertheless, if a user wrongly spells a word while introducing a query, cautiously aimed seo search phrases become ineffectual. If the writer intentionally uses typos, the web site will look amateurish; if the writer dismisses misspelled possibilities, a percentage of the market is lost. Seo search technicians can take advantage of Meta tags to recuperate that percentage of the market; they simply need to include regular faults inside the tag and those mistakes will be there but invisible to the reader.

To summarize, phrasal targeting can facilitate ranking a web site for specific content. A text free from spelling mistakes facilitates ranking it higher yet.

Therefore, seo search was, once again, good and apt for online marketing and every living seo master who crawls in the bowels of the WWW blessed Page Rank. Source: articlesbase.com

When shopping for a Search Engine Optimization (SEO) company or the specialist you need to be aware of certain things. If someone offers you quick results, they can be by pulling his leg. If you are not listed on the search engines for the average duration of the index will take approximately 4 weeks. Someone offering bids in less than coning is you. Web sites that have already signed up and are only being updated will be faster results.

A guarantee is not always reinsurance. Just because a site shows that they can help you in the stain 1 does not mean that they can deliver. Or, they can you listed under an obscure keyword or phrase. More legitimate SEO’s will tell you no one can guarantee first place on all keywords and phrases. Search engine optimization is not an exact science. Trail and error consistent with the emphasis will help bring your site closer to your goal.

Most Seo Expert should give you some information on your site, which is currently being held. You links, keywords, where you rank on the major search engines, and so on. Or, do one yourself. My article “Google’s Helping hand” show you free tools that can help you assess your position on search engines. Do not go into any SEO work blindly. Knowing where you are before and after.

Price is never a good idea of how a service is. More is not always better. Shop try to get the most for your money, but be realistic. If this seems too good to be true, then it may just be. Be prepared to shell some species. SEO is not cheap. You may want to consider SEO as advertising. It should be a candidate, however, that your advertising efforts.

Ask questions! Do not be afraid to ask what would be done to increase your rank. Most SEO’s not a problem, tell you what they will do. They may not want to reveal their entire SEO process. But they will give you an idea of what they will do. Talk to more than one company SEO. Compare what everyone has to say. Doing research on your own. Find out if these companies were reported to the Better Business Bureau. If a company or a person has had articles or written comments on them. Ask around. Try to get an idea of the company or persons credibility.

A few additional things to keep in mind are:

Seo Services is the principal activity or it is a sideline to other businesses. SEO is a full-time job. In particular, stay abreast of constant change. Do they have a specialist? Have they outsource? How do they really know? What are the views on the link farms and doorway pages? Will they do something for you the link and flow? Even if search engines frown on the practice. Can they can explain clearly how their action plan? Seek it to take small steps with you? Or, are they trying to sell you the biggest package SEO possible?

Follow this plan if you are looking for someone to optimize your site. At the end, it will have been worth it. (written by http://seohostingdesign.info/)

Online sales forecast to increase by 15%-Are you ready to make the most of online sales?

November 24th, 2010

Online shopping

Online sales are forecast to increase by 15%. If you are not already offering products and services online-with Christmas ideas in mind; you are not in a position to gain your share of the 20% of purchases made online this year.

* “We see the reported UK DIGITAL and on-line sales trend purported to have delivered a 20% market share for pure play on-line and bricks and mortar retailers last Christmas being followed in the Australian and New Zealand retail market place Christmas 2010.” (retailalert.com.au)

According to the retail alert group the percentage of online sales in Australia is a long way behind the UK and US:

Within Australia, online sales currently represent just 5.5% of all retail sales, well below levels in the United States and Britain, leaving room for significant growth over the next few years. Current lower levels are partially due to the fact that Australian retailers have been slow to offer online sales.” (*smartcompany.com.au)

According to IBISWorld some of the bigger retailers are getting it right and it is only a matter of time before other Australian retailers catch up:

* “As access to technology improves, and our overall skill in using it grows, IBISWorld is forecasting time-poor bargain hunters will continue to flock to e-tailers to meet their shopping needs. Improvements in online store usability, efficiency, reliability and security are expected to drive growth of 4.7% in 2010, to reach $20 billion – resulting in a 2.9% growth in employment.

If you are looking to build your online business and profit from the huge increase in online sales this Christmas contact Storme Internet Promotion. We can assist you to correctly market your existing website or to build your business from scratch. Basic website starting at $500.

Robyn Biar
Storme Internet Promotions Australia

Localisation-Are you getting the most from your local traffic?

November 23rd, 2010

Local Marketing Online

Are you getting the most from your local traffic?

Google has made a huge push towards localisation, stating
that “20 percent of its searches are related to location and
that percentage is certain to grow in the future.
The Droid smartphone pushing Google’s localisation
usage even faster via the mobile channel”. (http://www.revenews.com/barrysilverstein/google-pushes-localization-with-google-places/)

So what does this mean for the average business/website owner?

If you want to be found by local searchers you need to localise
your seo as well as build specific pages for customers in the local area.

For more information contact Storme Internet Promotions.

Are you making the most of local traffic and internet marketing?

November 21st, 2010

Are you making the most of local traffic and internet marketing?

Contact Storme Internet Promotion to find out how you can capture the local market..

Facebook & My Space-Safe Browsing Diagnostics-Reports for malware

November 18th, 2010

Facebook Safe Browsing Diagnostics

Advisory provided by Google
Safe Browsing
Diagnostic page for facebook.com

What is the current listing status for facebook.com?

This site is not currently listed as suspicious.

Part of this site was listed for suspicious activity 21 time(s) over the past 90 days.

What happened when Google visited this site?

Of the 199823 pages we tested on the site over the past 90 days, 35 page(s) resulted in malicious software being downloaded and installed without user consent. The last time Google visited this site was on 2010-11-17, and the last time suspicious content was found on this site was on 2010-11-14.

Malicious software includes 1 trojan(s), 1 exploit(s). Successful infection resulted in an average of 2 new process(es) on the target machine.

Malicious software is hosted on 15 domain(s), including highclassv.net/, reycross.net/, trafficin002.com/.

25 domain(s) appear to be functioning as intermediaries for distributing malware to visitors of this site, including socialappguide.com/, textstream.co.za/, mancrushonmcslee.com/.

This site was hosted on 55 network(s) including AS32934 (FACEBOOK), AS20940 (AKAMAI), AS4788 (TMNET).

Has this site acted as an intermediary resulting in further distribution of malware?

Over the past 90 days, facebook.com appeared to function as an intermediary for the infection of 20 site(s) including messagedamour.fr/, facebook.com/dancingstuffbbjgeyox/, facebook.com/lickvmifkvxf/.

Has this site hosted malware?

No, this site has not hosted malicious software over the past 90 days.

Next steps:

* Return to the previous page.
* If you are the owner of this web site, you can request a review of your site using Google Webmaster Tools. More information about the review process is available in Google’s Webmaster Help Center.

Updated 14 hours ago

©2008 Google – Google Home

My Space Diagnostics

Advisory provided by Google
Safe Browsing
Diagnostic page for myspace.com

What is the current listing status for myspace.com?

This site is not currently listed as suspicious.

Part of this site was listed for suspicious activity 8 time(s) over the past 90 days.

What happened when Google visited this site?

Of the 92951 pages we tested on the site over the past 90 days, 748 page(s) resulted in malicious software being downloaded and installed without user consent. The last time Google visited this site was on 2010-11-17, and the last time suspicious content was found on this site was on 2010-11-15.

Malicious software includes 45 scripting exploit(s), 11 trojan(s).

Malicious software is hosted on 174 domain(s), including, ojcow.home.pl/, slicktalk.net/.

203 domain(s) appear to be functioning as intermediaries for distributing malware to visitors of this site, including, dzphotographyonline.com/, superstargirls.co.uk/.

This site was hosted on 31 network(s) including AS33739 (MYSPACE), AS20940 (AKAMAI), AS4788 (TMNET).

Has this site acted as an intermediary resulting in further distribution of malware?

Over the past 90 days, myspace.com appeared to function as an intermediary for the infection of 6 site(s) including myspace.com/index.cfm/, myspace.com/unknowncoatings/, myspace.com/total_misogyny/.

Has this site hosted malware?

No, this site has not hosted malicious software over the past 90 days.

Next steps:

* Return to the previous page.
* If you are the owner of this web site, you can request a review of your site using Google Webmaster Tools. More information about the review process is available in Google’s Webmaster Help Center.

Updated 15 hours ago

©2008 Google – Google Home

New My Space-Have you checked out my space lately?

November 18th, 2010

New My Space-Have you checked out my space lately?

Many people are going back or wanting to re-activate their my space account which is now offers more/better features than facebook.

Do you think the new My Space is better than facebook?

My Space now provides cleaner layout with better design tools and new themes.. easy navigation, plus you can set your own theme on all your pages (music, photos, video, and more).

The new My Space allows you to listen to and share your favourite music-something facebook still does not allow you to do so readily. As well as listen to full length albums before they hit the stores, create and share playlists, preview music video premieres, browse the charts and more. You can play your favourite apps-many similar to facebook & get the latest news on celebrities and artists.

The New My Space:

* Clean New Design
* New logo and a fresh design to showcase you and your interests.
* Discover and My Stuff tabs at the top of the page.
* Read Stream posts like a magazine or watch them like a TV.

* Connect with Your Interests
* All your faves for free: music, games, TV and more.
* Share finds with your friends and like-minded people.
* Get recommendations based on your interests.

* Custom Profiles
* New artist themes and better design tools.
* Earn exclusive badges for your activity.
* Sync all your social accounts for simple sharing across networks.

Will you check out the new My Space? Have you already re-activated your account? We would love to hear your feedback and thoughts.

Proud Pooches Testimonial

November 17th, 2010

I recently began my own pet grooming business and although i do not yet own my own website, Storme Internet Promotions has provided a site within a subdirectory of their own and promoted my business across the internet. Since, I have received real business and the amount is steadily increasing with time, I can only imagine the results once i purchase my own domain name and website.-Proud Pooches

SEO Results 2010

October 12th, 2010


Before SEO:
119 visits.

After SEO:
527 visits (not pageviews) per month.

Would you like to Increase Your Website Sales? Search Engines drive over 80% of the traffic on the Web. If your website cannot be found your business is missing out on a HUGE opportunity to drive traffic and increase sales.

Improve Your Website Listings? How many more customers would you receive, if Your site listed well?

Storme Internet Promotion Australia provides a personalised service and takes the time to get to know your business, so that Your site is marketed in the best possible way. Storme Internet Promotion strives to ensure that Your site lists well and attracts ‘quality’ website traffic.

Don’t pay huge SEO fees for the same results. Get the facts on simple SEO measures for your online business today.

Storme Internet Promotion has assisted many businesses to increase their online presence at a reasonable price.Storme Internet Promotion Australia specialises in web-site optimisation, development and internet promotion assisting online business to grow via the Internet. Ninety five percent of web-sites do not make money, through Internet marketing, online promotion, keyword optimisation, web-site optimisation and search engine optimisation or SEO, we can Increase your traffic and ultimately your Net profit by promoting your business in the most effective way.

Transform Your Website Into A Profitable Online Business Contact Our SEO Experts