Archive for the ‘Uncategorized’ Category

What Do Search Engine Placement Companies Do?-How to shop for an SEO specialist-Gaining profit from SEO.

Thursday, November 25th, 2010

What Do Search Engine Placement Companies Do?

I’ve heard the question many times, why should I pay someone to do search engine optimization for my website? The answer I always give is profit! A good search engine placement company will get you listed high in the search engine ranking long before the average business owner or their employees and during that time you are getting new customers and making more profit.

Notice I say before the average business owner or employee. There are many people out there like me that just have an insatiable interest and love of this type of work and are capable of getting your website ranked. But that certainly isn’t the norm. So, let’s look at where the problem begins. There are so many different website building programs out there now, (some free and some paid) that building your own website is a breeze.

Literally, if you can use MS word or something similar you are capable of building your own website. The problem comes here, the typical website building software doesn’t tell you about entering meta tags, descriptions, title, submitting your website to the search engines or any thing else and without that your site is pretty much doomed to lurk on the outskirts of online real estate virtually unnoticed.

Let me divert this conversation for just a second, I am currently reading a book called “The Blue Nowhere” the title is apparently what computer hackers call cyberspace (A good book to if you enjoy Sci Fi books about computers) Anyway, I tell you about the book because, the title Blue Nowhere is exactly where unoptimized websites reside, no one seeing them or visiting them until they become just a shell of their original promise and their owners decide to put them out of their misery and pull the plug.

You can hear these former website owners, they are the one’s that say, the internet doesn’t work, I had a website and it didn’t do anything for me! The truth is the internet is an incredible place to marketing your goods and services, but it has to be marketed, and marketing your website is much different than marketing using the traditional Television, Radio and Newspapers, but that is a topic for another article.

My point is unless you have a burning urge to spend a couple of years (at least) learning the workings of the internet and keyword research and all the other things I named above, hiring a professional is truly the way to go, and should pay for itself many times over from the extra revenue due to your new exposure. Search engine placement companies will typically have your website popping up in front of your soon to be customers in a very short time, this could be a few days to 90 days, depending on your field, not to bad if I do say so myself.
source: ezinearticles.com

In the beginning Google created Page Rank and every living seo search master who then learned to optimize websites for one-word key words. And Google found that page rank was not strong enough and lo here it said, Let there be Phrase Rank.

In this seo search brief article, we will see that a site without spelling mistakes and also with aimed phrases has better chances to rank high in the results page of most search engines.
Phrase Rank distinguishes interrelated words that make idiomatic expressions in a sentence. These are two, three and four-word combinations. Consequently, a seo search expert has to find different combinations of words that a target user is expected to enter.

Search engine societies offer no directions on how to make seo search forecasting or how to optimize a site.Engines would end up far less efficient if every one knew how to perform seo search handling.
In the beginning, seo search work was easy. Virtually all inquiries, today, are one- and two-word lookups; but users are more and more frequently introducing triple-four-five or six-word queries now. For example, a user may search for the idiomatic expressions “low-budget seo” or “skilled affordable seo”. But she may also be interested in a company, like in “expert affordable seo firm” or a company in the city, as in “reputable affordable seo company in Seattle, Washington”.
Phrasal searches make it tougher for a seo search optimization guru to accommodate copy, because web users can choose different synonyms. They can put the equivalent words in several relative places, also: at the end, in the middle or at the beginning of a phrase. Furthermore, they may misspell some.

This takes us to an often disregarded feature of up-to-date search engines. Search engines learned to honor higher rankings to authoritative sites. One way to exhibit authority is writing error-free copy. Therefore, spell-checking is but one of the numerous jobs in the seo search industry. In any case, error-free texts make good impressions and add to the perception of authority of a site. Naturally, more believability impacts directly on revenues.

Nevertheless, if a user wrongly spells a word while introducing a query, cautiously aimed seo search phrases become ineffectual. If the writer intentionally uses typos, the web site will look amateurish; if the writer dismisses misspelled possibilities, a percentage of the market is lost. Seo search technicians can take advantage of Meta tags to recuperate that percentage of the market; they simply need to include regular faults inside the tag and those mistakes will be there but invisible to the reader.

To summarize, phrasal targeting can facilitate ranking a web site for specific content. A text free from spelling mistakes facilitates ranking it higher yet.

Therefore, seo search was, once again, good and apt for online marketing and every living seo master who crawls in the bowels of the WWW blessed Page Rank. Source: articlesbase.com

When shopping for a Search Engine Optimization (SEO) company or the specialist you need to be aware of certain things. If someone offers you quick results, they can be by pulling his leg. If you are not listed on the search engines for the average duration of the index will take approximately 4 weeks. Someone offering bids in less than coning is you. Web sites that have already signed up and are only being updated will be faster results.

A guarantee is not always reinsurance. Just because a site shows that they can help you in the stain 1 does not mean that they can deliver. Or, they can you listed under an obscure keyword or phrase. More legitimate SEO’s will tell you no one can guarantee first place on all keywords and phrases. Search engine optimization is not an exact science. Trail and error consistent with the emphasis will help bring your site closer to your goal.

Most Seo Expert should give you some information on your site, which is currently being held. You links, keywords, where you rank on the major search engines, and so on. Or, do one yourself. My article “Google’s Helping hand” show you free tools that can help you assess your position on search engines. Do not go into any SEO work blindly. Knowing where you are before and after.

Price is never a good idea of how a service is. More is not always better. Shop try to get the most for your money, but be realistic. If this seems too good to be true, then it may just be. Be prepared to shell some species. SEO is not cheap. You may want to consider SEO as advertising. It should be a candidate, however, that your advertising efforts.

Ask questions! Do not be afraid to ask what would be done to increase your rank. Most SEO’s not a problem, tell you what they will do. They may not want to reveal their entire SEO process. But they will give you an idea of what they will do. Talk to more than one company SEO. Compare what everyone has to say. Doing research on your own. Find out if these companies were reported to the Better Business Bureau. If a company or a person has had articles or written comments on them. Ask around. Try to get an idea of the company or persons credibility.

A few additional things to keep in mind are:

Seo Services is the principal activity or it is a sideline to other businesses. SEO is a full-time job. In particular, stay abreast of constant change. Do they have a specialist? Have they outsource? How do they really know? What are the views on the link farms and doorway pages? Will they do something for you the link and flow? Even if search engines frown on the practice. Can they can explain clearly how their action plan? Seek it to take small steps with you? Or, are they trying to sell you the biggest package SEO possible?

Follow this plan if you are looking for someone to optimize your site. At the end, it will have been worth it. (written by http://seohostingdesign.info/)

New facebook presence Soul Awaken

Tuesday, August 24th, 2010

Soul Awaken on Facebook

New facebook page @weigh-scales

Monday, August 23rd, 2010

If you know anyone who might interested please like the following page and share:

@Weigh on facebook

Scales / Weighing Equipment

@Weigh is a world leader in the supply of scales & electronic weighing equipment, serving the weighing equipment market for the past 20 years. @Weigh is at the forefront of the scale industry, being involved in the design, manufacture and distribution of scales / weighing equipment.

Our comprehensive Weighing Equipment & Scales Product Range is designed to meet the needs of the medical, laboratory, educational and general light industrial scale markets. Our Weighing Equipment & Scales Products are available worldwide through a large network of independent scale distributors. From micro grams to tons, @Weigh can provide you with a solution to all your scale & weighing needs.

Weighing Equipment & Scales Service & Repairs

@Weigh carry out all Repairs, Service, Calibration and Certification of all makes and models of scales & weighing equipment and we carry out on-Site servicing for all scales & weighing equipment. We carry a wide range of Spare Parts for all our scales & weighing equipment and can provide Spare Parts for all other makes and models of all Scales & weighing equipment.

Facebook Live-Facebook is launching a new live video channel today

Monday, August 16th, 2010

Facebook is launching a new live video channel today called Facebook Live. This is the company’s official live channel, broadcasting from Facebook Headquarters in Palo Alto.

“Facebook Live will provide a deeper, more interactive look into what’s happening at Facebook,” a representative for the company tells WebProNews.

Users can submit questions to those featured in videos. For example, America Ferrera and Wilmer Valderrama will appear today, and Facebook users can interact with them through this channel. They can also engage with other viewers, as there is a special feed alongside the video in which viwers can update their status about the event. There is also a chat option.

The video is powered by Livestream. The video player itself comes with options to share on Facebook or Twitter, as well as an embed option.

It appears that while there isn’t a live event going on, the channel just shows past broadcasts, while providing the following message scrolling across the bottom: “Facebook Live is curently off-air, but please feel free to explore our archived videos! Our most recent episode will be available shortly.”

It will be very interesting to see what kind of guests stop by the Facebook HQ to do interview and Q&As. I’m guessing we’ll see some pretty big names.

“After today’s interview, Facebook Live will continue to be your window into what’s new at Facebook,” Facebook’s rep says.

“All of the content featured on Facebook Live will tie back to Facebook products, features or how people are using Facebook,” she adds.

Do Facebook’s New Privacy Settings Really Protect Your Privacy?

Friday, May 28th, 2010

Do Facebook’s New Privacy Settings Really Protect Your Privacy?
While the settings do address the main concerns that have been so widely discussed and publicized since the launch of Facebook’s Open Graph/instant personalization initiative, no privacy settings are truly going to protect people’s privacy on Facebook – and that’s not Facebook’s fault. I would blame a combination of human nature and technology.

If you’re worried about privacy and how it is related to Facebook, it really doesn’t matter how many times Facebook adjusts its privacy settings. The fact of the matter is that there is no more privacy, unless you don’t interact with people whatsoever. This applies whether you have a Facebook account or not. That really makes no difference if someone whips out their phone and takes a picture of you. With most modern phones, all they have to do is tap a button to send it right to Facebook for all of their friends to see. Did you say or do something embarrassing at a party? Witnesses can easily become instant broadcasters, and there’s a good chance that some of their Facebook friends know you.

Did you casually mention something to a friend? Anything? They may mention it in a status update and instantly let all of their friends know about it. Whether or not they did this with any malicious intent is irrelevant. It happens. Human contact in general is a threat to your privacy. If you say or do anything that you truly want kept private, you better keep it to yourself or let people know you don’t want others to know about it (and hope that they care).

Facebook is really just an extension of the web itself, when it comes to privacy. The same rules apply to YouTube, MySpace, Twitter, blogs, or any other platforms where users can communicate to the public (or even to a closed network).

The privacy issues that exist now have existed the entire time the web has been around. It’s only the pace of sharing, which has accelerated. Years ago, someone could have easily created a website about you if they knew how to create a website at all. Status updates and blog posts are just easier. Smartphones make them almost like a reflex for some people – and the smartphone market continues to grow rapidly.

Mark Zuckerberg has taken a lot of flack over the privacy concerns that have arisen around Facebook of late, as well as his own stance on privacy in general, but no matter how much Facebook or any other social networking entity on the web tweaks its privacy, your privacy will never truly be ensured – unless you hide from society completely.

There are pros and cons to the manner in which technology evolves (and continues to do so). Regardless of your stance on privacy, it’s pretty clear that things aren’t going to be slowing down anytime soon, and a decreased sense of privacy is simply a side effect.

Facebook Privacy and Business

Apart from the grand scheme of things, Facebook’s new settings should make some users more comfortable, and the more comfortable Facebook users are the better off Facebook and anyone who considers it a significant part of their business strategy will be.

“What these privacy advocates don’t get is that Facebook, like Google, isn’t free,” says SeeWhy Founder Charles Nicholls, who has written about the subject. “It’s a massive service that needs to be paid for, and that service is going to be funded by a multi-billion dollar advertising business, just as Google is. This is the price you pay for using a ‘free’ service. Facebook ‘Like’ is central to this strategy and equally important for ecommerce.”

Many (myself included) have speculated that Facebook’s Open Graph could lead to the company launching an AdSense-like product down the line, with the ability to target users all over the web based on their personal interests. It could be very powerful. Mark Zuckerberg’s response to the notion that any of the company’s recent moves are geared toward advertising (via VentureBeat):

There is also this idea going around that if people share information openly that we can use it better for ad targeting. But advertisers don’t get any information from the system. We don’t give your information to them. We target all the ads ourselves. And it doesn’t matter who you’re sharing with, whether it’s your friends or the public. It doesn’t affect the ads at all.

Does that change anything? Couldn’t an AdSense-like product still work without the advertisers getting personal information from users and letting Facebook do the targetintg?

Regardless of whether or not such an ad network is ever actually released, e-commerce businesses have a lot to gain from Facebook’s Open Graph.

“From an ecommerce point of view, what’s not to like here?” asks Nicholls. “It’s now really easy for your visitors to share what they like on your website with their friends, without so much as a login. The ease of use and simplicity of the ‘Like’ button makes it a sure-fire hit, as long as users can get comfortable with privacy.”

Comfort or no comfort from users, the Open Graph is definitely a hit with businesses, and judging from all the “liking”, “recommending”, etc. going on around the web, privacy may really not be as big of a concern among general users as it has been made out to be in the media.

webpro news

Announcing Google TV: TV meets web. Web meets TV.

Tuesday, May 25th, 2010

Announcing Google TV: TV meets web. Web meets TV.
Google
If there’s one entertainment device that people know and love, it’s the television. In fact, 4 billion people across the world watch TV and the average American spends five hours per day in front of one*. Recently, however, an increasing amount of our entertainment experience is coming from our phones and computers. One reason is that these devices have something that the TV lacks: the web. With the web, finding and accessing interesting content is fast and often as easy as a search. But the web still lacks many of the great features and the high-quality viewing experience that the TV offers.

So that got us thinking…what if we helped people experience the best of TV and the best of the web in one seamless experience? Imagine turning on the TV and getting all the channels and shows you normally watch and all of the websites you browse all day — including your favorite video, music and photo sites. We’re excited to announce that we’ve done just that.

Google TV is a new experience for television that combines the TV that you already know with the freedom and power of the Internet. With Google Chrome built in, you can access all of your favorite websites and easily move between television and the web. This opens up your TV from a few hundred channels to millions of channels of entertainment across TV and the web. Your television is also no longer confined to showing just video. With the entire Internet in your living room, your TV becomes more than a TV — it can be a photo slideshow viewer, a gaming console, a music player and much more.

Google TV uses search to give you an easy and fast way to navigate to television channels, websites, apps, shows and movies. For example, already know the channel or program you want to watch? Just type in the name and you’re there. Want to check out that funny YouTube video on your 48” flat screen? It’s just a quick search away. If you know what you want to watch, but you’re not sure where to find it, just type in what you’re looking for and Google TV will help you find it on the web or on one of your many TV channels. If you’d rather browse than search, you can use your standard program guide, your DVR or the Google TV home screen, which provides quick access to all of your favorite entertainment so you’re always within reach of the content you love most.

Because Google TV is built on open platforms like Android and Google Chrome, these features are just a fraction of what Google TV can do. In our announcement today at Google I/O, we challenged web developers to start coming up with the next great web and Android apps designed specifically for the TV experience. Developers can start optimizing their websites for Google TV today. Soon after launch, we’ll release the Google TV SDK and web APIs for TV so that developers can build even richer applications and distribute them through Android Market. We’ve already started building strategic alliances with a number of companies — like Jinni.com and Rovi — at the leading edge of innovation in TV technology. Jinni.com is a next-generation TV application working to provide semantic search, personalized recommendation and social features for Google TV across all sources of premium content available to the user. Rovi is one of the world’s leading guide applications. We’re looking forward to seeing all of the ways developers will use this new platform.

We’re working together with Sony and Logitech to put Google TV inside of televisions, Blu-ray players and companion boxes. These devices will go on sale this fall, and will be available at Best Buy stores nationwide. You can sign up here to get updates on Google TV availability.

This is an incredibly exciting time — for TV watchers, for developers and for the entire TV ecosystem. By giving people the power to experience what they love on TV and on the web on a single screen, Google TV turns the living room into a new platform for innovation. We’re excited about what’s coming. We hope you are too.

European Privacy Officials Steamed Over Google’s WiFi Sniffing Slip

Tuesday, May 18th, 2010

European Privacy Officials Steamed Over Google’s WiFi Sniffing Slip
Google Privacy

As Google Street View cars drove around cities in Germany and Ireland, devices on board took a whiff of unprotected public WiFi networks, enabling them to see what information was being sent and received. Google said the data was “mistakenly” collected, and it has taken steps to delete whatever data it recorded. However, some European privacy officials are pressing for a deeper investigation.

Google (Nasdaq: GOOG) has disclosed that devices inside cars it sent to gather street-level images for its Street View service captured information sent over unsecured WiFi networks while driving through city neighborhoods.

The company has acknowledged that devices in the vehicles capture data in two countries — Germany and Ireland.

Germany may take action against Google over the issue, and it’s calling for a probe by all EU countries.
Earlier this month, Google invited Johannes Caspar, a data protection expert leading the German government’s dealings with Google on the issue , to its German headquarters in Hamburg to inspect one of its Street View recording vehicles, according to a report in The New York Times.

When Caspar did so, he reportedly found the recording devices’ hard drives had been removed; Google declined to let him produce the drive for examination. Caspar’s demands that Google disclose what type of information it was collecting reportedly led the search engine giant to examine the drive.

After initially claiming that its Street View cars do not collect such information, on Friday, Google admitted that so-called payload data — information sent over unprotected WiFi networks — was “mistakenly” collected.

Germany’s ministry for food, agriculture and consumer protection demanded Saturday that Google provide a full accounting of the payload data it collected.
Google Does the Irish Jig

In a blog Managed hosting solutions for e-commerce, web apps, blogs and more. Click here to learn more. post Monday, Google disclosed that it had a similar problem in Ireland.

“On Friday, May 14, the Irish Data Protection Authority asked us to delete the payload data we collected in error in Ireland,” said Alan Eustace, senior vice president of engineering and research at Google. “We can confirm that all data identified as being from Ireland was deleted over the weekend in the presence of an independent third party.”

That third party is iSec Partners, a San Francisco firm specializing in Web, mobile and client/server security FireHost – Affordable Secure Web Hosting for Every Company. Learn more..

In a letter written Sunday, iSec partner Alex Stamos confirmed that the data taken from users in Ireland had been destroyed.
Blowback Coming

The question of Google’s collecting data illegally from WiFi networks will be taken up by the Article 29 Data Protection Working Party, according to Caspar. This is a panel of European national data protection chiefs that advises the European Commission.

Another Hamburg official has demanded that Google turn over the payload data to regulators. That official, Till Steffen, justice senator for Hamburg, had previously introduced a bill in the German Parliament that proposes to fine Google for displaying personal property in Street View without the consent of owners.

Further, Germany’s federal commissioner for data protection and freedom of information, Peter Schaar, has asked Google to let an independent regulator examine one of the hard drives from its Street View cars to determine how much data has been collected on individuals.

Schaar has expressed suspicion regarding Google’s explanation that it had mistakenly collected WiFi payload data due to the accidental inclusion of a piece of code that sampled all categories of publicly broadcast WiFi data. If this is true, he contended, the software was installed and used without being properly tested.

This doesn’t answer the question why a Street View car, whose sole task was supposed to be the taking of photographs of streets, should be collecting any WiFi data, including networking information.

Google claims that this is to improve its location-based services.

Google declined to provide further comment.
What Next from Europe?

“We’d like to remind Google that they need to comply with privacy, which is a fundamental right in the European Union, and to get users’ consent if they use their data for commercial purposes,” European Commission spokesperson Matthew Newman told TechNewsWorld.

“If Google doesn’t use the data for commercial purposes, it still needs to notify the data protection authority in each member state,” Newman pointed out. “Google is obliged to disclose when it collects the data and how it uses that data, what’s the purpose and how long it keeps that data.”

The Commission will crack down on EU member countries that don’t enforce the Union’s laws on data protection and privacy, Newman said.
More Trouble in the Works?

Google may face a backlash over the latest revelations.

“This collection of WiFi data, even network information, gets into very thorny privacy issues, and you’re going to see emotions running high on both sides,” Laura DiDio, principal at ITIC, told TechNewsWorld.

“As more and more information gets out, you’re going to see more push-back from private citizens and possibly even public corporations,” DiDio warned. “Google said this happened just by accident, but maybe they’d better stop the accidents.”

By Richard Adhikari
TechNewsWorld

Diaspora, the ‘anti-Facebook’ online social network

Thursday, May 13th, 2010

Sick of the barrage of Facebook privacy scandals?

Don’t trust a multi-billion-dollar corporation with your photos and personal information?

Well, there may be an online social network for you yet.

It’s called Diaspora, and it’s an idea from four New York University students who say in a video pitch that big online companies like Facebook shouldn’t be allowed to have access to, and to some degree “own,” all of the personal data that flows in and out of their social networks.

The site, which is still in development, has been dubbed “the anti-Facebook” by tech blogs.

The solution sounds a little wonky: Diaspora basically enables computers to share updates, photos and videos directly with each other. It eliminates the middleman, i.e. Facebook, Flickr, Google or Twitter, so no one has access to your data but you and your friends.

To set things up this way, each user has to have server space. In Diaspora-speak, these machines are called “seeds.”

But, despite the potential technical confusion, the result, the site’s founders say, is a fully private and secure network, without cutting down on the “sharing” aspect of the internet, which is such a trend at the moment.

“Social networks have only really existed for 10 years,” one of the Diaspora founders says in a video introduction. “We don’t know what’s going to happen to our data. It’s going to exist into the foreseeable future. We need to take control of it.”

“Because once you give it away once it’s no longer yours. You cannot stake claim to it,” another chimes in.

Diaspora’s founders – who look kind of like they jumped out of “Revenge of the Nerds,” and, according to NYTimes.com, consider themselves to be pretty nerdy – posted their idea on the crowd-funding site Kickstarter to get money for the venture. If you’re not familiar with Kickstarter, it’s a site where people post information about their projects and ask random members of the internet for funding.

So far, about 900 people have contributed a total of nearly $29,000. That’s more than the $10,000 the Diaspora founders said they needed to start the site.

ReadWriteWeb says that the way Diaspora works may confuse some general users. But, the blog notes, Diaspora may offer a paid service that would be simpler to use. Positioning itself as the anti-Facebook may help, too:

“If Diaspora is realized, it will be up to technology advocates to position the turn-key service in a way that will make it sound simple and appealing to precisely those sorts of mainstream users if it is to ever succeed. Taking shots at Facebook’s privacy issues may be a good course (Take back control with Diaspora!),” the blog writes.

“We would like to see Diaspora come to be, even if it never goes mainstream, because it would finally offer privacy advocates a real alternative to the increasingly data-hungry Facebook.”

Check out Project Diaspora’s website and let us know what you think. Mark Zuckerberg co-founded Facebook in 2004 out of his Harvard dorm room; it now has 400 million users worldwide. Is it too late for a challenger? Or do the latest privacy concerns leave it vulnerable?

Posted by: John D. Sutter — CNN.com writer/producer

Do you use Safari?-US-CERT uncovers JavaScript security vulnerability in Safari

Wednesday, May 12th, 2010

The United States Computer Emergency Readiness Team (US-CERT) has found a security hole in Safari, with which a hacker could run arbitrary code at the privilege level of the current user account if the victim visits a malicious Web page.

Outlined Monday on the CERT Web site, this problem happens because Safari fails to properly handle references to window objects in the HTML DOM, and allows DOM window references to exist even if the corresponding window object has been deleted. The remaining reference pointer can be used by JavaScript to run code and be used to exploit the user. Apparently there are already public exploits available for this vulnerability.

So far the problem has been confirmed to be on the Windows version of Safari; however, it could also exist on the Mac.

There are no known fixes as yet, and it will be up to Apple to fix the problem fully with a Safari update. In the meantime, there are several things you can do to both reduce the potential harm from exploits of this vulnerability, as well as prevent it from being used.

1.

Use nonadministrative accounts.

This vulnerability is only able to run code with the permissions of the current user on the system. If you are using an administrative account, then there is more potential for harm from an exploit.
2.

Disable Javascript.

Unfortunately most Web sites use JavaScript, but disabling it definitely prevent this problem from occurring. One option may be to disable JavaScript, and then when you visit a Web site that uses JavaScript, enable it just for that session. This would be time-consuming, but it’s one way to prevent an exploit from running.
3.

Be wise.

The best advice for any browser, is to not follow random links from spam, forums, chat rooms, or pop-up windows. Check the spelling of links (you can right-click and copy them to better examine them) and see if there are any misspellings, the use of offshore hosting servers, use of IP addresses instead of DNS names, and very long URLs. If any of these exist in a link, avoid them. If you are looking for a specific company, use a reputable search engine or go directly to the company’s Web site.

Regardless of the vulnerability, if you are not browsing malicious Web sites, then your risk will be minimal.
CNET News. 12/5/10

Google’s New Look Focused on Results, Mobile

Sunday, May 9th, 2010

Google’s New Look Focused on Results, Mobile
May 6, 2010

For Web designers, search marketers and e-commerce merchants, anytime Google makes even tiny changes to its site is reason to sit up and take notice.

The search leader hasn’t made major changes to the simple text entry box that’s become the paradigm for searching on the Web, but it has tinkered quite a bit with its search results page in recent months, including this week’s just-launched redesign.

The updated look, which also include changes to mobile search results, are a response to the increasing “rich content” on the Web, Marissa Mayer, Google’s (NASDAQ: GOOG) vice president of search products and user experience, said in a blog post.

What Google calls “contextually relevant” navigation has been added to the left-side panel on the results page, which now includes relevant search tools and potential refinements to the original query. Google has long been offering links to limit searches to Images, Shopping, Video, Maps and other results; these categories continue to exist but now appear on the upper-left of search results pages.

Below those on the left column are more newly added options, including Books, Blogs, Updates and Discussions.

The latter, Discussions, doesn’t necessarily provide the same level of timely or even relevant results. For example, a search earlier today for “networking gear” and subsequent click on Discussions, was topped with a link from 2008 titled “How can I resell my networking gear” followed by a January 2010 post by a user selling networking gear. Like all searches, users can usually get narrower and more refined results the more specific and popular their query is. For example, a search for “Flash versus HTML” and a click on Discussions listed a number of more timely, relevant links.

Several refinements have important implications for e-commerce merchants. Users can expand or reduce the number of search options by clicking on “More” or “Less” links, although the Shopping category is listed in second place, below Everything, in either case. Also highlighted are links for more or fewer shopping sites returned in a search query’s results.

Mayer noted Google also made slight changes to the color palette of the results page and to Google’s logo. “These changes are slight, keeping our page minimalist and whimsical, but make our overall look more modern,” she said in the blog post.

The mobile changes, which have been rolled out already for Android and iPhone users in the U.S., includes a button on the left of the search on the results page to see a new search options menu which includes options like Past Week to refine the results to that timeframe.

Other new menu options for mobile include “News” and “Products” — a boon for sellers hoping to capitalize on the growing prominence of mobile commerce, despite its nascency in some markets.

“In the weeks to come, we will be supporting more devices and locales, and expanding the number of options available,” Reza Ziaei and Mike Buchanan of Google’s mobile engineering team, said in a blog post.

The mobile blog generated several positive comments along with a few complaints. One poster, using the name “Pork,” said BlackBerry’s support isn’t coming fast enough.

“I think I speak for all of the many millions of Blackberry users when I say that we’re getting really tired of being treated like second-class citizens by Google. All of the new dev and features appear to be focused solely on the Android and iPhone platforms, while we’re being all but ignored.”
By David Needle
David Needle is the West Coast bureau chief at InternetNews.com, the news service of Internet.com, the network for technology professionals.