Archive for the ‘seo tips’ Category

Why SEO should be important to you

Tuesday, September 21st, 2010

SEO is an abbreviation of Search Engine Optimization. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.

This makes your web site and its content attractive, relevant and visible to search engines and web searchers.

Why is this important? Consider what it would be like if no one could easily find your place of business, or even your telephone number. Most businesses could not continue for long in such a situation.

The same thing can happen with your web site if people cannot easily locate it. Traffic volume, if it existed at all, slows to a crawl. Potentially valuable customers never even know you are there.

“Wait!” you say. “I had a web site created, and the address is included in all of our advertising. Why wouldn’t people be able to find it?”

Certainly, existing customers or those who are already familiar with your company should be able to find your site without any great difficulty, but this may not be the case.

Can you be sure that every potential customer has been reached by your advertising? What about the people who don’t read the magazines or newspapers where you chose to place advertisements?

Did they hear the right radio station? Did they watch the right television show? Did they get one of the thousands of brochures you mailed?

So, what about the search engines? Those people could just enter a few words into a text box, click a button, and voila! There is a link to your web site. Aren’t search engines wonderful?

Yes, search engines can be wonderful, and the scenario above can happen, but not without some work. This is where SEO comes in.
A case in point

Let us consider first a web site that I know of which is extremely difficult to find. This particular site is for a fine restaurant in the community where I live.

I didn’t know the address of their site, so I went to Google.com, entered the name of the restaurant into the text box, and clicked the search button.

Many links were listed, but none seemed to have anything to do with the restaurant. To the search terms I added the name of the city where the restaurant is located.

Here were links that did pertain to the restaurant, but they all seemed to be links to news articles and reviews, not to the site of the restaurant itself. What was wrong? Did they actually not have a site?

Luckily, one of the news articles did mention the web site address. It is a very beautiful site, pleasing to the eye and ear. It was created as a Macromedia Flash presentation which is embedded into a single web page.

Why did I have so much trouble finding it? I think it might have something to do with the fact that the creators of the site don’t seem to understand SEO.

How does a web site get into search engines’ listings? The major search engines use computer programs (commonly called robots or crawlers) to follow links from one page to another and retrieve the contents of each page.

The contents of each page are indexed and added to the search engines’ databases.
How the search engines work

How are the pages indexed? How do the search routines really work? Only the operators of the search engines know for sure, and this is generally very closely held proprietary information. The process is continually improved, as all useful computer software is.

The information that the operators of the search engines will release, combined with the results of research into why certain pages are at the top of the list of results of certain searches, help us in our process.

Using this information, we can make a reasonable determination of what techniques can be used to enhance a web site’s visibility and effectiveness in the search engines.

Through an analysis of your existing or proposed web site, we can recommend and implement changes that can dramatically improve your site’s chances of being found.

Some of these changes may alter the actual content of what is displayed on a page. Many of these changes, however, have no effect on what a user sees when visiting your site.

So SEO can really help you. Why not take it a little further and get your site listed for all kinds of searches. that should really bring the traffic in, right? It just might, but probably not for very long.

When using various search engines, you may have noticed that some search results have little, if anything, to do with what you were looking for. Some of these pages may even redirect you to another web site altogether.

The owners of these pages have one goal: to get you in the door (so to speak), no matter what lies or cheats they have to use to do it.
What not to do

The following search engine optimization techniques are often called spamming, and should be avoided at all costs:

* automatically generated doorway pages;
* cloaking and false redirects;
* keyword stuffing;
* hidden text or hidden links;
* pages loaded with irrelevant words;
* duplicated content on multiple pages;
* misspelling of well-known web sites;
* unrelated and centralized link farms;
* other methods that try to trick search engines.

These and other similar techniques, while sometimes effective in generating an increase in traffic to your site, quickly fail.

Imagine putting a “Detour” sign in the street in front of your place of business, forcing traffic into your parking lot. Yes, your parking lot is full, but how many of those people actually wanted to be there?

How many of those people will want to shop there after witnessing such a trick? How long will it take the local police to remove the sign?

The same thing happens to web sites that use such nefarious techniques. People are brought to a site where they had no intention of going. Do you think they will stay to shop?

When the operators of a search engine discover these types of tricks, they will often remove the site from their index entirely.
How do you rank?

The next time you use a search engine, look for your own site. What words would someone search for that should bring them to your site? Is your site listed in those search results?

SEO is the tool that can be used to insure that your site is listed as close as possible to the top of the relevant search results.

Without SEO it will be as if those customers drive by your shop without even knowing that you are there. Should SEO be important to you? You can bank on it.-

Written by Dan Johnson, Technical & Marketing Consultant at Webnauts Net.

Five Reasons Why SEO Is Better Than Paid Online Marketing

Tuesday, September 21st, 2010

Five Reasons Why SEO Is Better Than Paid Online Marketing
Online Marketing is becoming an essential marketing medium for a successful business. If a business can successfully marketing their product or service online they open many new doors to potential customers and sales leads. A well structured and organised SEO consultant will suggest two avenues for online marketing, Search Engine Optimisation and Paid Online Marketing (like Pay Per Click). Ideally you would be able to afford both paid and unpaid marketing campaigns but if you are like most businesses you are on a budget and need the proof that online marketing actually works.

The most common phrase I hear is “But everyone knows who we are and what we do” in relation to their business. This is just not true otherwise every potential customer would already be beating down your door wouldn’t they? There is always room for growth and if you sell a product or service then there is always online marketing potential.

So, let’s explore why SEO is far superior to paid online marketing.

1. SEO is a long term strategy for your online marketing. Should you implement pay per click or other paid online marketing then as soon as you stop paying your bills to the advertiser the traffic to your website will stop. Although you pay for setting up an SEO campaign with a reputable agency often their other client’s results are so impressive it is almost compelling to go with SEO instead. With SEO, should you stop paying for the refinements a reputable firm might charge at an ongoing rate, you might only see a slight leveling off of website traffic.

2. With pay per click marketing you pay for every visitor delivered to your website whether they like your service or not. With Search Engine Optimisation your website will hopefully appear high in the free search results and this will mean you do not pay for a click through to your website – effectively once your SEO is setup every click or visitor to your website is free.

3. False or fake click throughs. In a study released in August 2007 it was determined that 18% of click throughs on pay per click links on Google were false. In other words this could be competitors clicking through to your website just trying to cost you money in advertising.

4. The psychology of clicking on sponsored links. If you appear in both the paid and unpaid search results then you would see about 80% of your website traffic come from the unpaid free SEO website links. There is a psychology associated with consumers clicking on paid advertising links especially if they are labeled as such, like in Google “Sponsored Links”. Searchers see straight through this and know it is a paid advertising link. Consumer preference is placed on the freely generated results and links at a rate of 4 to 1.

5. Over the period of one year the cost of setting up the initial SEO campaign will have more than bettered the underlying website traffic that an equivalent costing pay per click campaign will have achieved. From my client examples there is about a 4 times website traffic factor weighted for SEO against pay per click. I was amazed myself!!

In a recent newspaper article in Melbourne, Australia, it was shown that holding a position in the top 3 spots in the search engine results pages for a competitive term is worth an estimated $1.5 million. It was also shown that holding the top spot generates 3.5 times the traffic that the number two spot generates.

When it boils down to it a well executed Search Engine Optimisation campaign will get your website massive amounts of website traffic. Of course selling the product or service is then the responsibility of the actual website so make sure you couple your SEO with good design, clear and prevalent calls to action and correct marketing principles like colour schemes and layouts. In my opinion it is vital to get this SEO campaign mix correct so talk to a reputable SEO firm and gain some information on how they can help you.

Internet Marketing-Self Promotion

Wednesday, May 19th, 2010

SEO-self promotion, getting it right. Simple mistakes and general guidelines to self-promotion.

Self Promotion Tips

Thanks to webpro news.

Keywords for SEO cont’d-Keyword research.

Wednesday, May 12th, 2010

Keywords for SEO cont’d
Where do I find keyword statistics?
Author Robyn Biar-Storme Internet Promotion Australia 12/5/10

There are several keyword tools available on the internet to assist with your keyword research, these tools make available statistics on search engine queries each month for individual keywords, as well as the level of competition associated with each term. One such tool can be found through Google Adwords. Set up a Google Adwords account and campaign to utilise their keyword tools.
Note: A full list of SEO tools will be comprised and added to upcoming posts.

Once you have carried out your keyword research and comprised your list of keywords, it is then time to narrow that list down remembering that you can only focus on one or two keywords per page.

For example:

Choose a range of high, med and low keyword phrases:

Candles
Oils
Buy candles
Buy pillar candles
Buy Homemade candels online

Note: the last phrase above- typos are common and a viable option when deciding on keywords.

If your list contains one hundred keywords and you only have five web pages to work with, choose ten keywords to focus on ie. two keyword phrases per page. If your content has already been built match the keywords to your current content or be prepared to build additional content to incorporate the keywords throughout.

It is not enough to merely add keywords to your meta tags. Google tries to ensure that the person searching is presented with the best information possible hence a number one listing. If your page contains the keyword candles but does not contain appropriate content Google will recognise this and list your site accordingly. The richer the content and the more times you refer to your keywords throughout, the more likely it is that Google will see your site favourably and list it well.

Once you have your list of focused keywords you can then incorporate them throughout your pages. Name your page title and meta titles appropriately. Short descriptive titles that include keywords are optimal. Add keywords throughout your description and keyword meta tags. Incorporate the keywords throughout your headings, links and alt tags.

Regularly review and revise your keywords. Proceed to carry out the rest of your Internet marketing and promotion plans. If you do not have the time it takes to become an SEO expert and achieve the best possible results, Storme Internet Promotion Australia offers a range of affordable services, allowing you to focus solely on your business by leaving the online marketing to a reputable professional.

If you would like advice regarding the most valuable keywords for your website SEO please contact:
info@internetpromotion-australia.com.au

Storme Internet Promotion provides affordable keyword research services and free seo advice.

SEO Keyword Research-How to use keywords for SEO

Wednesday, May 12th, 2010

Keyword Research for SEO
Author Robyn Biar-Storme Internet Promotion Australia 12/5/10

Once you have formed an online business plan and designed your website in a clean and search engine friendly manner, the next step is to brainstorm keyword ideas. Write down as many keyword phrases associated with your services and products that you can think of, including phrases you think people may search on when looking for your product or service.

ie. If you sell candles and aromatherapy products, don’t just think candles, oils, incense etc..

Internet users are now searching on far more specific keyword terms such as tall pillar candles, tea light candles, long burning candles, buy pillar candles, buy candles online, buy wholesale candles and so on.

Whilst statistics may demonstrate that the word candles is being searched on one hundred thousand times per month that particular keyword is quite general and does not give any further information as to what the user is searching for.

The user searching on that keyword term may in fact be looking for information about candles and or candle making rather than looking to buy your product. It will most likely have a high level of competition associated with it also. Whereas the keyword term: buy candles may only receive a few hundred hits per month but is in fact of more value, given that those few hundred searchers are very likely to buy candles and that phrase is less likley to attract high competition.

When deciding which keywords to focus on for the SEO of your website it is important to consider the level of competition for those keywords. Which companies currently compete for those keywords? Can you afford to spend the time and money it will take to list above those companies? If not, it may be far more worth your while looking at keywords that can attract quality hits and are also likely to obtain a higher listing.

If you would like advice regarding the most valuable keywords for your website SEO please contact:
info@internetpromotion-australia.com.au

Storme Internet Promotion provides affordable keyword research services and free seo advice.

SEO Consult Warn Of The Potential Consequences Of DIY SEO

Monday, April 19th, 2010

SEO Consult Warn Of The Potential Consequences Of DIY SEO

SEO-Tips & Tricks- Author-Robyn Biar, Director Storme Internet Promotion.

Friday, March 26th, 2010

Tips, Tricks, Secrets and Answers to SEO-What’s all the hype & buzz?-Do you digg it? Author-Robyn Biar, Director Storme Internet Promotion.

Don’t be fooled by high rankings and the thousands of dollars advised should be spent by some companies on SEO. Affordable and effective measures can be taken to promote your business despite all the hype & buzz. If you are not prepared to find a reasonably priced SEO business such as Storme Internet Promotion, then the secret is in the time and effort spent building, re-building and perfecting your website & SEO. Thorough research and the use of tools made available on the Internet, mediums such as digg, Google & twitter, make it possible to carry out effective seo. -see next blog or page of tips for a comprehensive resource guide.

High rankings are achieved in the same way by each search engine marketing company; the results however are considerably different. Tip: Any search engine marketing company can deliver top rankings for obscure search terms, however very few SEO companies can deliver the same results in the more competitive online markets. For example: it is far harder to achieve number one position on terms such as ‘business suit’, than to achieve results on words such as ‘a business suit”. Unless you have carried out research through tools made available on the Internet, the significance remains unnoticed; in actual fact the numbers for each of the terms differ greatly and the overall results will vary accordingly. Search engine marketing specialists such as Storme Internet Promotion will advise you about keywords to target and provide research reports on which to base your SEO.

Tricks: There are no absolutes with SEO and despite what you just read it is still viable for smaller businesses that are not in a position to compete with bigger companies to use some of the more useful but obscure search terms. Such terms which might only generate a couple of thousand hits per month, can become a significant and viable method to capture more visitors. Phrases that contain more than one keyword may also lead to more refined audiences for example: if you were using the search term fishing rods, the visitors clicking on your site may be looking purely for information about fishing rods or there is also chance they are looking to buy a rod. Whereas when we use phrases such as: buy fishing rod, we can almost be certain that the person visiting is looking to buy a rod.

The main trick or tip here is to do your research. Spend time planning the keywords carefully and make every effort to ensure that you are delivering the content and keywords in a way, which is both natural and conducive to the search engines looking at your site favourably.

Building solid content, using organic SEO, improving page rank and using mediums such as digg, blogs, twitter & Facebook, ultimately this is the way to achieving a successful, quality, high ranking site with regular traffic capable of generating sales. There are no quick fixes and no major short cuts that will improve your ROI or allow you to outdo a specialist who has been involved with SEO from the time it began. Volumes of information, time and experience cannot be replaced by an SEO text book, SEO program or quick fix scheme. The secret is to invest time and effort rather than look for quick fixes which may do more harm than good and have your site penalised as a result. Tip: Be bold, experiment yet learn all that is needed to stay within the guidelines.

Careful planning, time and effort, is required to deliver quality pages to your visitors which is also based upon the right information and a firm understanding of the internet. This is in fact the ultimate answer and will achieve the most optimal results. Not only is Page Rank & position vital but landing pages are critical. Keeping up with the latest marketing advice and staying in touch with internet users experiences and habits online, allows you to target specific information at specific audiences via the correct mediums. Valuable marketing advice can be provided by SEO companies such as Storme Internet Promotion if you do not have the time involved, to source the information.

My final Tips:
Connect with users throughout your messages
Encourage users to respond or act now
Humanise the online user experience
Increase conversions and sales

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Email:info@internetpromotion-australia.com.au