Archive for the ‘Marketing & SEO’ Category

SEO-Need to Top Google Search Results?-Risk Free SEO

Friday, May 14th, 2010

Risk Free SEO-Top Google Today

Internet Marketing Advice-Google Real Time Search-twitter, facebook, blogs…

Friday, May 14th, 2010

Internet Marketing Advice-Google-Real time search
by-Internet Marketing & SEO Company-Storme Internet Promotion Melbourne, Australia

Googles new real time search options mean that organic listings now display immediately or in real time. The new options under Any time, allow users to search the most recent posts submitted to Google on any given topic/keyword. Searchers under this option may search for; most recent posts, posts from the previous 24hrs, previous week, year and so on… Googles new options also allows searchers to choose the option to only display sites never previously visited-meaning sites previously visited by the searcher will no longer be listed.

The additional Google search options provide a huge opportunity to promote your business within organic searches and to market immediately new products and pages.

How do I utilise Googles real time search options for Internet Marketing purposes?

Through adding new content to your Website, Blog and Social Mediums such as Twitter, you can gain immediate organic listings. When posting make use of keywords throughout headings, content and links.

For more information on blog writing, content writing and organic listings Contact Us Today Storme Internet Promotion Australia offer comprehensive Internet Marketing & SEO solutions & transform websites into an online businesses.

Twitter:

If you do not already Tweet, begin using Twitter as soon as possible. The general rule with Twitter is to Tweet often using links & keywords throughout your Tweets.
And if you feed Facebook to Twitter and vice versa, ensure that you also post unique content on each. Create a Facebook Fan Page and add useful applications such networked blogs to maximise its effectiveness.

-Build history-achieve listings in real-time search.

For more information on how to utilise Twitter, Facebook and other social mediums to achieve real time listings Contact Us Today Storme Internet Promotion Australia offer comprehensive Internet Marketing & SEO solutions & transform websites into an online businesses.

Keywords for SEO cont’d-Keyword research.

Wednesday, May 12th, 2010

Keywords for SEO cont’d
Where do I find keyword statistics?
Author Robyn Biar-Storme Internet Promotion Australia 12/5/10

There are several keyword tools available on the internet to assist with your keyword research, these tools make available statistics on search engine queries each month for individual keywords, as well as the level of competition associated with each term. One such tool can be found through Google Adwords. Set up a Google Adwords account and campaign to utilise their keyword tools.
Note: A full list of SEO tools will be comprised and added to upcoming posts.

Once you have carried out your keyword research and comprised your list of keywords, it is then time to narrow that list down remembering that you can only focus on one or two keywords per page.

For example:

Choose a range of high, med and low keyword phrases:

Candles
Oils
Buy candles
Buy pillar candles
Buy Homemade candels online

Note: the last phrase above- typos are common and a viable option when deciding on keywords.

If your list contains one hundred keywords and you only have five web pages to work with, choose ten keywords to focus on ie. two keyword phrases per page. If your content has already been built match the keywords to your current content or be prepared to build additional content to incorporate the keywords throughout.

It is not enough to merely add keywords to your meta tags. Google tries to ensure that the person searching is presented with the best information possible hence a number one listing. If your page contains the keyword candles but does not contain appropriate content Google will recognise this and list your site accordingly. The richer the content and the more times you refer to your keywords throughout, the more likely it is that Google will see your site favourably and list it well.

Once you have your list of focused keywords you can then incorporate them throughout your pages. Name your page title and meta titles appropriately. Short descriptive titles that include keywords are optimal. Add keywords throughout your description and keyword meta tags. Incorporate the keywords throughout your headings, links and alt tags.

Regularly review and revise your keywords. Proceed to carry out the rest of your Internet marketing and promotion plans. If you do not have the time it takes to become an SEO expert and achieve the best possible results, Storme Internet Promotion Australia offers a range of affordable services, allowing you to focus solely on your business by leaving the online marketing to a reputable professional.

If you would like advice regarding the most valuable keywords for your website SEO please contact:
info@internetpromotion-australia.com.au

Storme Internet Promotion provides affordable keyword research services and free seo advice.

SEO Keyword Research-How to use keywords for SEO

Wednesday, May 12th, 2010

Keyword Research for SEO
Author Robyn Biar-Storme Internet Promotion Australia 12/5/10

Once you have formed an online business plan and designed your website in a clean and search engine friendly manner, the next step is to brainstorm keyword ideas. Write down as many keyword phrases associated with your services and products that you can think of, including phrases you think people may search on when looking for your product or service.

ie. If you sell candles and aromatherapy products, don’t just think candles, oils, incense etc..

Internet users are now searching on far more specific keyword terms such as tall pillar candles, tea light candles, long burning candles, buy pillar candles, buy candles online, buy wholesale candles and so on.

Whilst statistics may demonstrate that the word candles is being searched on one hundred thousand times per month that particular keyword is quite general and does not give any further information as to what the user is searching for.

The user searching on that keyword term may in fact be looking for information about candles and or candle making rather than looking to buy your product. It will most likely have a high level of competition associated with it also. Whereas the keyword term: buy candles may only receive a few hundred hits per month but is in fact of more value, given that those few hundred searchers are very likely to buy candles and that phrase is less likley to attract high competition.

When deciding which keywords to focus on for the SEO of your website it is important to consider the level of competition for those keywords. Which companies currently compete for those keywords? Can you afford to spend the time and money it will take to list above those companies? If not, it may be far more worth your while looking at keywords that can attract quality hits and are also likely to obtain a higher listing.

If you would like advice regarding the most valuable keywords for your website SEO please contact:
info@internetpromotion-australia.com.au

Storme Internet Promotion provides affordable keyword research services and free seo advice.

Internet Marketing & SEO Company Melbourne-SEO Tips, SEO Tricks, Secrets and Answers to SEO-What’s all the hype & buzz?-Do you digg it? Author-Robyn Biar, Director Storme Internet Promotion.

Tuesday, May 11th, 2010

Internet Marketing & SEO Company Melbourne
SEO Tips, Tricks, Secrets and Answers to SEO-What’s all the hype & buzz?-Do you digg it? Author-Robyn Biar, Director, Melbourne SEO & Internet Marketing Company: Storme Internet Promotion.

SEO TIPS-Don’t be fooled by high rankings and the thousands of dollars advised should be spent by some companies on SEO. Affordable and effective measures can be taken to promote your business despite all the hype & buzz. If you are not prepared to find a reasonably priced SEO business such as Storme Internet Promotion, then the secret is in the time and effort spent building, re-building and perfecting your website & SEO. Thorough research and the use of tools made available on the Internet, mediums such as digg, Google & twitter, make it possible to carry out effective seo. -see next blog or page of tips for a comprehensive resource guide.

High rankings are achieved in the same way by each search engine marketing company; the results however are considerably different. Tip: Any search engine marketing company can deliver top rankings for obscure search terms, however very few SEO companies can deliver the same results in the more competitive online markets. For example: it is far harder to achieve number one position on terms such as ‘business suit’, than to achieve results on words such as ‘a business suit”. Unless you have carried out research through tools made available on the Internet, the significance remains unnoticed; in actual fact the numbers for each of the terms differ greatly and the overall results will vary accordingly. Search engine marketing specialists such as Storme Internet Promotion will advise you about keywords to target and provide research reports on which to base your SEO.

Tricks: There are no absolutes with SEO and despite what you just read it is still viable for smaller businesses that are not in a position to compete with bigger companies to use some of the more useful but obscure search terms. Such terms which might only generate a couple of thousand hits per month, can become a significant and viable method to capture more visitors. Phrases that contain more than one keyword may also lead to more refined audiences for example: if you were using the search term fishing rods, the visitors clicking on your site may be looking purely for information about fishing rods or there is also chance they are looking to buy a rod. Whereas when we use phrases such as: buy fishing rod, we can almost be certain that the person visiting is looking to buy a rod.

The main trick or tip here is to do your research. Spend time planning the keywords carefully and make every effort to ensure that you are delivering the content and keywords in a way, which is both natural and conducive to the search engines looking at your site favourably.

Building solid content, using organic SEO, improving page rank and using mediums such as digg, blogs, twitter & Facebook, ultimately this is the way to achieving a successful, quality, high ranking site with regular traffic capable of generating sales. There are no quick fixes and no major short cuts that will improve your ROI or allow you to outdo a specialist who has been involved with SEO from the time it began. Volumes of information, time and experience cannot be replaced by an SEO text book, SEO program or quick fix scheme. The secret is to invest time and effort rather than look for quick fixes which may do more harm than good and have your site penalised as a result. Tip: Be bold, experiment yet learn all that is needed to stay within the guidelines.

Careful planning, time and effort, is required to deliver quality pages to your visitors which is also based upon the right information and a firm understanding of the internet. This is in fact the ultimate answer and will achieve the most optimal results. Not only is Page Rank & position vital but landing pages are critical. Keeping up with the latest marketing advice and staying in touch with internet users experiences and habits online, allows you to target specific information at specific audiences via the correct mediums. Valuable marketing advice can be provided by SEO companies such as Storme Internet Promotion if you do not have the time involved, to source the information.

My final Tips:
Connect with users throughout your messages
Encourage users to respond or act now
Humanise the online user experience
Increase conversions and sales

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Email:info@internetpromotion-australia.com.au

Small Business SEO-How Can I Turn My Website into an Online Business?

Monday, April 26th, 2010

Small Business SEO-How Can I Turn My Website into an Online Business?

Small Business SEO plan.