Archive for the ‘Targeted Content’ Category

Keywords for SEO cont’d-Keyword research.

Wednesday, May 12th, 2010

Keywords for SEO cont’d
Where do I find keyword statistics?
Author Robyn Biar-Storme Internet Promotion Australia 12/5/10

There are several keyword tools available on the internet to assist with your keyword research, these tools make available statistics on search engine queries each month for individual keywords, as well as the level of competition associated with each term. One such tool can be found through Google Adwords. Set up a Google Adwords account and campaign to utilise their keyword tools.
Note: A full list of SEO tools will be comprised and added to upcoming posts.

Once you have carried out your keyword research and comprised your list of keywords, it is then time to narrow that list down remembering that you can only focus on one or two keywords per page.

For example:

Choose a range of high, med and low keyword phrases:

Candles
Oils
Buy candles
Buy pillar candles
Buy Homemade candels online

Note: the last phrase above- typos are common and a viable option when deciding on keywords.

If your list contains one hundred keywords and you only have five web pages to work with, choose ten keywords to focus on ie. two keyword phrases per page. If your content has already been built match the keywords to your current content or be prepared to build additional content to incorporate the keywords throughout.

It is not enough to merely add keywords to your meta tags. Google tries to ensure that the person searching is presented with the best information possible hence a number one listing. If your page contains the keyword candles but does not contain appropriate content Google will recognise this and list your site accordingly. The richer the content and the more times you refer to your keywords throughout, the more likely it is that Google will see your site favourably and list it well.

Once you have your list of focused keywords you can then incorporate them throughout your pages. Name your page title and meta titles appropriately. Short descriptive titles that include keywords are optimal. Add keywords throughout your description and keyword meta tags. Incorporate the keywords throughout your headings, links and alt tags.

Regularly review and revise your keywords. Proceed to carry out the rest of your Internet marketing and promotion plans. If you do not have the time it takes to become an SEO expert and achieve the best possible results, Storme Internet Promotion Australia offers a range of affordable services, allowing you to focus solely on your business by leaving the online marketing to a reputable professional.

If you would like advice regarding the most valuable keywords for your website SEO please contact:
info@internetpromotion-australia.com.au

Storme Internet Promotion provides affordable keyword research services and free seo advice.

SEO Keyword Research-How to use keywords for SEO

Wednesday, May 12th, 2010

Keyword Research for SEO
Author Robyn Biar-Storme Internet Promotion Australia 12/5/10

Once you have formed an online business plan and designed your website in a clean and search engine friendly manner, the next step is to brainstorm keyword ideas. Write down as many keyword phrases associated with your services and products that you can think of, including phrases you think people may search on when looking for your product or service.

ie. If you sell candles and aromatherapy products, don’t just think candles, oils, incense etc..

Internet users are now searching on far more specific keyword terms such as tall pillar candles, tea light candles, long burning candles, buy pillar candles, buy candles online, buy wholesale candles and so on.

Whilst statistics may demonstrate that the word candles is being searched on one hundred thousand times per month that particular keyword is quite general and does not give any further information as to what the user is searching for.

The user searching on that keyword term may in fact be looking for information about candles and or candle making rather than looking to buy your product. It will most likely have a high level of competition associated with it also. Whereas the keyword term: buy candles may only receive a few hundred hits per month but is in fact of more value, given that those few hundred searchers are very likely to buy candles and that phrase is less likley to attract high competition.

When deciding which keywords to focus on for the SEO of your website it is important to consider the level of competition for those keywords. Which companies currently compete for those keywords? Can you afford to spend the time and money it will take to list above those companies? If not, it may be far more worth your while looking at keywords that can attract quality hits and are also likely to obtain a higher listing.

If you would like advice regarding the most valuable keywords for your website SEO please contact:
info@internetpromotion-australia.com.au

Storme Internet Promotion provides affordable keyword research services and free seo advice.

Businesses Should Know About These New Local Features from Google

Monday, April 26th, 2010

Businesses Should Know About These New Local Features from Google

Read Here

10 Reasons Why You Should Use SEO

Friday, March 14th, 2008

Top 10 Reasons You Must Do SEO

By Mark Jackson, Search Engine Watch, Oct 2, 2007

Some “experts” claim that because of personalization or other factors, search engine optimization is on its way out. I’m staking claim that there are a number of reasons why I hold firm to the belief that search engine optimization is one of the best investments you can make to market your business.

Last week, I covered five reasons why SEO is still alive and kicking, and now it’s time to wrap up this discussion with the remaining five.

6. ROI: From all of the search engine optimization programs I’ve overseen (I’m guessing that the number is around 250), there have been few that have not generated a positive ROI. For those that didn’t, it was due to a failed business plan or a poor user experience on the Web site. A properly planned and executed search engine optimization campaign generates a terrific return on investment, so long as you plan for search engine optimization to be a long-term commitment and not a three-month tactical strategy.

I could share with you a case study in which one of our clients received almost $11,000,000 worth of organic traffic to their site from January to May of this year. And, I should add, they are not in a “popular” space (that is, they’re not selling consumer electronics, or something else with a high number of searches performed against it). I determined this value by looking at the increased number of clicks from organic search, year over year, and valued this by their average CPC from their Google AdWords campaign. And you can be certain that we didn’t charge anywhere near $11,000,000 during that five month time period.

7. Interactive PR: Perhaps you’ve had some bad press. Perhaps those mentions are showing up in Google when someone searches for your company name. These things can be addressed. There are search engine optimization methods that can help to push those “bad” results to the second page, and leave positive results on the first page.

A good case study in Interactive PR is Wal-Mart, in which there are Web sites such as walmartwatch.com and wakeupwalmart.com that are not exactly flattering to the company. These Web sites rank within the top ten results on Google for the search phrase “walmart.” I have witnessed steps taken by Walmart to deal with this issue, but these two Web sites still rank. Through tactics such as creating a charity website (walmart.org could be a Web site set up to speak to their charitable efforts, for example), you can almost assure yourself of having one less of these unfavorable Web sites showing up in the top ten results.

8. “Unlimited” Clicks: You don’t set a budget, as you would with PPC, and have the budget dry up by the middle of the month only to leave you hanging until the first of the next month. Once you’ve achieved rankings, the clicks just keep on coming. Too often, PPC clients must daypart their efforts or otherwise manage when they will have a presence in the search engines. What about that off chance that a good prospect was searching on a Sunday afternoon? With an organic presence, you will be there 24/7 to capture all the traffic that you can. As mentioned above, there really is no limit — other than the total number of searches being performed– to how much traffic your site could receive from organic search engine optimization efforts.

9. Production of More Quality Content: The more you focus on organic search engine optimization efforts, the more likely you are to add quality copy to your site, which is good for both SEO and the user experience. Certainly, there’s a balance to be had between having too much and too little content. You do not want the user to get lost in reading or to miss the point of converting into a lead/sale, etc. In some cases, you have to be creative. Including things like tips, reviews, forums, blogs, and other insightful information can be good for the user experience and great for search engine optimization. I’ve witnessed Web sites built with no intention of doing well in the search engines do well due to the fact that they were focused on providing great content for their visitors. These things go hand in hand.

10. Accessibility: A good search engine optimization firm will help you to make your Web site more accessible to those with disabilities (Section 508 compliance), which also makes your Web site more search engine friendly. Part of building an accessible Web site is making sure that internal linking (links within your Web site pointing from one page to another) includes your keywords within the link itself. A blind person using a screen reader to navigate your Web site will know the link saying, “email marketing services,” is pointing to the page of your site about “email marketing services.”

When you focus on what’s good for visitors (understanding that some of these people may be affected by some form of disability), you will also help your SEO efforts. Conversely, a good search engine optimization firm should be able to assist you in making your Web site Section 508 compliant by making your Web site more search engine friendly.

So, if you didn’t already believe that search engine optimization was a worthwhile investment, you now have a few more reasons for putting in the necessary time/energy/money to help your business grow through SEO.

http://searchenginewatch.com/showPage.html?page=3627182

Search Engine Optimisation/Marketing Australia

Saturday, February 23rd, 2008

Search Engine Optimisation/Marketing (making your web site search engine friendly) consists of more than just typing in the correct keywords and hoping that you automatically reach the top. It is also more than just entering your site to thousands of search engines or building hundreds of links to other sites. Search Engine Optimisation is a combination of all these things plus more, it is using the correct keywords, it is entering your site to search engines and building links, but an appropriate way.

Your first step is to carry out some market research-

  • As with any business your fist step is to find out whether there is a market, where there is a market and how you can best reach your potential customers within that particular market.
  • Its finding keywords that will actually bring results ie. do not make it too difficult to compete for a decent position within the major search engines.
  • It is incorporating those keywords throughout your site, within the meta tags and so on…
  • It is naming your links appropriately and so on…
  • Once you have carried out the research, incorporated those changes throughout, optimised landing pages and created quality content for your web site, in order to keep your customers at your site once you have them their and also content which encourages them to interact or purchase your goods and or services, you are then ready to begin promoting your site.

    Stay Tuned for more SEO Tips…RSS Feed Our Online Marketing Tips/Blog or Contact Us for A Free Web Site Assesment and SEO Advice.

    Written by:
    Robyn Biar
    Storme Internet Promotion Australia

    Identifying Your Market on the Internet

    Friday, February 8th, 2008

    FORGET ABOUT YOUR PRODUCT IDEA.

    Seriously. Wipe it right out of your head.

    Now, I’m not saying that product idea is going to doom your business to failure.

    But what I AM saying is this:

    When it comes to Internet marketing, it’s not WHAT you sell that counts — it’s WHO you sell it to!

    If you don’t take the steps necessary to make 100% sure there is an easily reachable market of people online who WANT TO BUY something you can sell them, then there’s a strong chance you’re building your business on QUICKSAND.

    That’s why in all of our programs and courses, the first thing we always, ALWAYS urge you to do is…

    MAKE SURE YOU’RE SELLING TO A NICHE MARKET WITH
    REAL PROFIT POTENTIAL!!!

    By “niche market,” I simply mean, a group of people who have a certain problem, and are ACTIVELY looking for a solution online without much luck.

    (And of course, they must be willing to pay good money for that solution!)

    If you can provide that group of people with a product or service that solves their problem, then your business has a good chance of making money.

    BUT: No matter HOW fabulous your product is — if no one is looking to buy that product — or something like it — online, then your business will collapse like a house of cards.

    It’s just that simple.

    This isn’t just for beginners, either… Even if you already HAVE an online business, you STILL need to make sure that you’re targeting viable niche market. It’s the only way to make sure your business is built on a solid foundation.

    How do you make sure you’ve identified a market with great profit potential?

    you need to research your market online and find the answers to these four important questions:

    1. Is the market easily defined and reachable?

    You need to know where they hang out, what publications they read, if they have clubs or events that bring them together, and where they look for or share information online.

    Most potential markets will already have places where they congregate. Look for groups, forums, discussion boards, clubs, and special websites — a simple Google search should bring up places to start. Links on any promising sites you find will point to other useful sites.
    2. Is the market small enough that there are not many competitors — but large enough to allow you to make a profit?

    You want a small pond, but it still needs enough “fish” in there to make it worth your efforts.

    If these competitors look well supplied and well funded, it may be more difficult for a small business to compete for eyeballs, traffic, and PPC keywords. Too much heavy-duty competition is a sign that you should look for a smaller, more precise niche.
    3. Will this market actually have and spend money?

    You need to know if these people actually buy stuff!

    It’s actually a good sign if there are sites selling products for the market. If related products are being sold profitably, you know there’s a viable market and you should consider these businesses as potential joint venture partners.
    4. Does the group have a ridiculous amount of passion for the hobby or topic?

    A motivated market eats, sleeps, and breathes their hobby.

    You’re looking for prospects who are so passionate that they must have all the information related to their subject. Think about video gamers or collectors… their obsessive passion is a big reason those markets are so huge!

    Admittedly, this is just the tip of the “niche market research” iceberg.

    There’s a whole lot more you need to know, in terms of doing quality keyword research and how to find your niche market online. But no matter where you’re at with your research, you always need to keep these four questions in mind.

    They’re the questions that will help you determine whether you’re sitting on a sand pit… or a gold mine!

    by Derek Gehl

    http://webtrafficanalysis.net/2008/02/08/identifying-your-market-on-the-internet/

    Top SEO Results in Two Weeks

    Tuesday, February 5th, 2008

    In a matter of two short weeks Storme Internet Promotion Australia has built an Australian Crystals web site and has achieved to date at least three top positions within major search engines, on keywords such as crystals, white selenite and Aussie crystals. These results were achieved through web site optimisation and without any promotion whatsoever, not only does this demonstrate the importance of web site and search engine optimisation, but it also provides a very good example of the potential that this site has to achieve even better results once it is actually finalised and promoted. At Storme Internet Promotion Australia we understand that your web-site’s position within major search engines is a vital client source and lead generator for your business. It’s this understanding and our industry know-how that gives us the edge in Internet Marketing and puts our clients ahead of their competitors. If you would like to improve on-line sales and increase your InterNET profit, contact us and we will be happy to provide suggestions & a free web-site assessment.

    Internet Marketing in the Age of Google

    Monday, January 28th, 2008

    Internet Marketing in the Age of Google

    Forget the Computer Age or the Internet Age, centuries from now our current time will probably be referred to as the Google Age. This assumption is not exactly a great leap of faith; Google has quickly permeated into mainstream culture to become an underlying factor of everyday life, a tightly woven backdrop to our lives.

    But never make the mistake of trying to define Google as just a search engine or you will miss the true calling of this little “Backrub”, which was the original name used by its founders Larry Page and Sergey Brin in 1996.
    How Much is Your Website Worth?

    Google as we now know it debuted in 1998. The name Google is a twist on the word Googol, a number represented as 1 followed by 100 zeros. After everything is said and done, it will more than likely refer to Google’s net worth – monetary or otherwise.

    But forget search engine, for regardless of the founders’ intentions or company’s objectives, Google is and has always been the ultimate marketing machine. A massive marketing machine that is just now gearing up and aiming for more and more lofty heights. These heights seem to increase each day as Google quietly rolls out program after program.

    All noble ambitions aside, Google is the perfect marketing machine. Google has no equals, and it is very close to getting a stranglehold on the real power behind all marketing, which is information.

    Marketing is information. Information is marketing.

    Great marketing is supplying the right information at the right time. Google more than any other entity on the web or in the world, for that matter, fulfills this criterion at its very core. Google is re-writing the book on how products are marketed.

    Google now has over 60% of the search traffic in the U.S., with a staggering 7.3 billion monthly searches. In some countries Google’s search share is 80% or more. (Source: comScore) Those webmasters who have number one keyword listings in all three of the major search engines will know Google is the only game worth playing because it delivers by far the most traffic.
    Does Your Site Stand Out or Stand Still?

    While MSN and Yahoo! are still major players and are listed in the top 5 traffic sites on the web, what most people don’t realize is that (unlike the other two) almost all of Google’s traffic is search traffic. From a marketing perspective this is extremely important since search traffic can deliver the highest conversions (sales) mainly because it lets you capture the potential customer or client when they are in the right mindset to buy or to perform an action.

    Obviously the key to successful marketing is finding the buyers and clients for your products and services. Google has forged itself as the ultimate “middleman” as more and more of the world’s business is performed in cyberspace. And as everyone knows the “middleman” can reap huge profits and hold enormous power.

    Google, within its Adsense program, now offers CPA or Cost Per Action where marketers can now receive larger returns for displaying Google’s links on their webpages. As any professional marketer will tell you, you can get 10 times the revenue by promoting affiliate products rather than the Adsense code on your sites. But by adding CPA and other affiliate products within the Adsense program, Google has made it more attractive to serious online marketers.

    Another step in that same direction is Google’s acquisition of DoubleClick, which includes the massive online affiliate marketing network Performics. This means Google can now bring any customer full-circle from initial search to checkout.

    This may have dire consequences for large, lucrative third-party affiliate networks like Commission Junction and LinkShare. Online marketing and ecommerce is growing at a blistering rate, and the company that controls the majority of these transactions will wield enormous power. Will make the Medici look like paupers.
    Intelligent Email Solutions for Online Businesses!

    Those marketers who have managed to acquire number one listings for their targeted keywords in Google’s organic search are smiling all the way to the bank. Mainly because Google commands enormous trust with the surfing/buying public and this is demonstrated through higher conversion rates. Likewise, those who have mastered the Adsense and Adwords programs will know Google is an excellent source of online income.

    Most of the complaints against Google stems from its PageRank system, which is supposed to be Google’s version of online democracy in action, a link is a vote for your page or content. The higher the number of links, the higher your page will be ranked in Google’s index or SERPs – Search Engine Results Pages.

    So far Google has played fair, giving even the smallest webmaster the opportunity to capture top Google listings if they produce superior or popular content to the surfer. Some would even argue Google’s recent crackdown on sites offering paid-links can be seen as evening the playing field for the small webmaster or marketer who obviously doesn’t have the economic clout or resources to buy their way to the top of Google’s listings.

    Forget Expensive PPC Advertising – There is an Alternative!

    Keyword rankings may be the ultimate equalizer and determiner of online wealth. Those who can reach the top positions for their chosen profitable niche keywords will have companies and service providers lining up to do business with them. The fallout can prove extremely lucrative for both parties.

    However, few marketers or webmasters forget who is really holding the cards; Google controls all steps along this marketing tunnel with its search listings, Adwords and Adsense programs. The only dark spot on the horizon could be monopoly issues, but Google probably has enough reservoirs of public goodwill and deep enough corporate pockets to squash any claims.

    As Google’s dominance in the search market becomes greater, Google will have control of all segments of the online marketplace. Why should Google stop there, why not go into Radio, TV… as the Internet gradually mutates into a billion+ interactive TV channel universe (as many believe it will) who do you think will be at control central offering you a nice free remote?

    Then there is also Google’s planned broadband 700 MHz bid; one can only speculate on Google’s intentions. But Google must find a way to transmit its information free to its users. Could it mean free wireless Internet for everyone on free Google boxes or gadgets of some form, usable and accessible anywhere in the world? Anything is possible because the stakes are so astronomical and the marketing revenue so vast, Google must get its information seamlessly and instantly to the end user at all costs.

    One can only guess at the enormity of the marketing power Google will yield in coming years as the Internet slips out of its teen years. But it won’t be just marketing, the influence of Google on all aspects of our lives will probably grow exponentially and that influence will be huge.

    For the true power of Google is only just now beginning to be glimpsed; only as more and more of the Google pieces fall into place will we truly fathom what life will be like in the Google Age. Google’s power, reverence and respect will no doubt be so enormous it may lead some to make comparisons to a higher power that has guided most of the life on this planet so far. Which could also lead one to muse, at least they got the first two letters correct.

    By Titus Hoskins (c) 2008

    Internet Marketing Strategies

    Tuesday, December 18th, 2007

    Today I’d like to answer a question that Izak, one of our readers, recently sent me.

    Izak’s question reflects a common problem people have when they’re first starting out.

    Here’s what he’s currently wrestling with:

    “I have designed a website for the sole purpose of advertising affiliate products. I have 6 affiliate products on different pages on the same website that are in the same category like wellness, health and beauty. However my problem is how to write the sales copy or introduction page with the correct wording to attract visitors/buyers.”

    First off, Izak, I’d just like to point out that “wellness, health, and beauty” are HUUUGE markets! I just plugged each of those terms into Google and here are the results I got:

    Health: 1,760,000,000 results (Yes, that’s almost two BILLION.)

    Wellness: 173,000,000 results

    Beauty: 1,060,000,000 results (Again, we’re over a BILLION.)

    Quite frankly, you will never achieve success if you’re going to set up a general website promoting products that treat a variety of health, wellness, and/or beauty problems. You’re going up against WAY too many competing sites.

    And you’ll never be able to write the kind of highly targeted salescopy you need to attract qualified visitors to your site.

    (Because someone who’s looking for, say, organic wrinkle cream is not in the same market as someone who’s looking for a naturopathic treatment for Crohn’s disease — and there’s no way you can ever build a website that effectively sells to both of those people.)

    So. If you want to have any hope at all in competing in these incredibly large markets, you need to do three things:

    FOCUS, FOCUS, FOCUS.

    You need to FOCUS on your individual product pages — NOT your main homepage.

    You need to FOCUS on ONE specific problem each of those individual products solves

    You need to FOCUS your pay-per-click and search marketing efforts so that every ad and article you write addresses that ONE specific problem and takes visitors straight to the landing page for the product that solves that specific problem.
    In other words, Izak, you need to divide and conquer!

    The best way to guarantee your online success is to make sure each of your affiliate product pages appeals to a highly targeted group of people.

    Start off by looking at one product at a time. Look at the different health or beauty problems it claims to solve. Now use an online keyword research tool such as Wordtracker.com or Keyworddiscovery.com and do some research on each of these problems.

    What problems are people searching for information about? And what are the specific keyword phrases they’re using to describe them?

    Keep your eyes open for keyword phrases that are getting a lot of searches, but don’t have a lot of strong competition for them.

    You should follow up your keyword research by visiting health and beauty-related blogs, forums, and groups to see if people are talking about these problems — and what they’re saying about them.

    What problems are they having a hard time solving? What do they like about the solutions that are currently available — and what do they *wish* they could find?

    Once you have identified a problem that a lot of people are trying to find solutions for, but without any luck — then you’ll know the problem that should be the focus of your salescopy and marketing efforts for that particular product.

    And then — once your targeted marketing efforts are generating a steady stream of qualified traffic to that particular product page — it’s time to move on to your next affiliate product page, and focus IT on one specific problem.

    I know it’s tempting to want to describe your health products as the ultimate cure-all for everything from skin problems to obesity, but people who are searching for skin care products aren’t searching for obesity products — and you simply can’t create an effective page that appeals to both.

    Once again, online success is all about FOCUS. I cannot emphasize this enough! You’ll make FAR more money trying to sell to a small but highly targeted group of people than you can ever possibly hope to make selling to everyone and his dog.

    So, Izak, I know I probably didn’t give you the answer you were expecting — but it’s the answer you needed to hear.

    Good luck with your marketing efforts, and please stay in touch and let me know how you’re doing!

    (something of interest that was sent to me)

    Web Analytics-Personalisation

    Friday, December 14th, 2007

    Something of interest that I found…

    How would you define what “online targeting” means today? How important is delivering personalized, relevant content to consumers? Do you know what’s working, and what’s not? Get the answers and a competitive advantage from Forrester’s Charlene Li and Offermatica’s Jonathan Mendez in the latest webinar from Marketing Experts on Demand series.

    You’ll also review case studies of how leading online marketers are:

    • Segmenting, targeting, and defining audiences
    • Keeping personalization relevant
    • Respecting privacy concerns
    • Leveraging local, contextual, and social media
    • Discovering the use of source, affinity, and temporal targeting

    Registration is free, watching is convenient