Online sales forecast to increase by 15%-Are you ready to make the most of online sales?

Online shopping

Online sales are forecast to increase by 15%. If you are not already offering products and services online-with Christmas ideas in mind; you are not in a position to gain your share of the 20% of purchases made online this year.

* “We see the reported UK DIGITAL and on-line sales trend purported to have delivered a 20% market share for pure play on-line and bricks and mortar retailers last Christmas being followed in the Australian and New Zealand retail market place Christmas 2010.” (retailalert.com.au)

According to the retail alert group the percentage of online sales in Australia is a long way behind the UK and US:

Within Australia, online sales currently represent just 5.5% of all retail sales, well below levels in the United States and Britain, leaving room for significant growth over the next few years. Current lower levels are partially due to the fact that Australian retailers have been slow to offer online sales.” (*smartcompany.com.au)

According to IBISWorld some of the bigger retailers are getting it right and it is only a matter of time before other Australian retailers catch up:

* “As access to technology improves, and our overall skill in using it grows, IBISWorld is forecasting time-poor bargain hunters will continue to flock to e-tailers to meet their shopping needs. Improvements in online store usability, efficiency, reliability and security are expected to drive growth of 4.7% in 2010, to reach $20 billion – resulting in a 2.9% growth in employment.

If you are looking to build your online business and profit from the huge increase in online sales this Christmas contact Storme Internet Promotion. We can assist you to correctly market your existing website or to build your business from scratch. Basic website starting at $500.

Robyn Biar
Storme Internet Promotions Australia
www.internetpromotion-austraila.com.au

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