Facebook Privacy Settings-Why is it important?-How to set your facebook privacy settings.

September 23rd, 2010

Why its important to know your facebook privacy settings:

Facebook is a great social medium which allows you to share information with friends & family. However if you have not set your privacy settings correctly facebook can and will share your information with third parties & people can view much of your profile information before they request to be added. As of next year Google is incorporating far more of facebooks information, already you can be googled and you facebook profile will be one of the top listings. Next year there will be an additional feature allowing searches for people.
How to set your facebook privacy settings:

In the top right hand corner of your facebook profile click on account to see a drop-down menu, and click privacy settings as pictured below:

Facebook Privacy Settings

Click link below to learn how to set your facebook privacy:

How to set my facebook privacy settings

Why SEO should be important to you

September 21st, 2010

SEO is an abbreviation of Search Engine Optimization. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.

This makes your web site and its content attractive, relevant and visible to search engines and web searchers.

Why is this important? Consider what it would be like if no one could easily find your place of business, or even your telephone number. Most businesses could not continue for long in such a situation.

The same thing can happen with your web site if people cannot easily locate it. Traffic volume, if it existed at all, slows to a crawl. Potentially valuable customers never even know you are there.

“Wait!” you say. “I had a web site created, and the address is included in all of our advertising. Why wouldn’t people be able to find it?”

Certainly, existing customers or those who are already familiar with your company should be able to find your site without any great difficulty, but this may not be the case.

Can you be sure that every potential customer has been reached by your advertising? What about the people who don’t read the magazines or newspapers where you chose to place advertisements?

Did they hear the right radio station? Did they watch the right television show? Did they get one of the thousands of brochures you mailed?

So, what about the search engines? Those people could just enter a few words into a text box, click a button, and voila! There is a link to your web site. Aren’t search engines wonderful?

Yes, search engines can be wonderful, and the scenario above can happen, but not without some work. This is where SEO comes in.
A case in point

Let us consider first a web site that I know of which is extremely difficult to find. This particular site is for a fine restaurant in the community where I live.

I didn’t know the address of their site, so I went to Google.com, entered the name of the restaurant into the text box, and clicked the search button.

Many links were listed, but none seemed to have anything to do with the restaurant. To the search terms I added the name of the city where the restaurant is located.

Here were links that did pertain to the restaurant, but they all seemed to be links to news articles and reviews, not to the site of the restaurant itself. What was wrong? Did they actually not have a site?

Luckily, one of the news articles did mention the web site address. It is a very beautiful site, pleasing to the eye and ear. It was created as a Macromedia Flash presentation which is embedded into a single web page.

Why did I have so much trouble finding it? I think it might have something to do with the fact that the creators of the site don’t seem to understand SEO.

How does a web site get into search engines’ listings? The major search engines use computer programs (commonly called robots or crawlers) to follow links from one page to another and retrieve the contents of each page.

The contents of each page are indexed and added to the search engines’ databases.
How the search engines work

How are the pages indexed? How do the search routines really work? Only the operators of the search engines know for sure, and this is generally very closely held proprietary information. The process is continually improved, as all useful computer software is.

The information that the operators of the search engines will release, combined with the results of research into why certain pages are at the top of the list of results of certain searches, help us in our process.

Using this information, we can make a reasonable determination of what techniques can be used to enhance a web site’s visibility and effectiveness in the search engines.

Through an analysis of your existing or proposed web site, we can recommend and implement changes that can dramatically improve your site’s chances of being found.

Some of these changes may alter the actual content of what is displayed on a page. Many of these changes, however, have no effect on what a user sees when visiting your site.

So SEO can really help you. Why not take it a little further and get your site listed for all kinds of searches. that should really bring the traffic in, right? It just might, but probably not for very long.

When using various search engines, you may have noticed that some search results have little, if anything, to do with what you were looking for. Some of these pages may even redirect you to another web site altogether.

The owners of these pages have one goal: to get you in the door (so to speak), no matter what lies or cheats they have to use to do it.
What not to do

The following search engine optimization techniques are often called spamming, and should be avoided at all costs:

* automatically generated doorway pages;
* cloaking and false redirects;
* keyword stuffing;
* hidden text or hidden links;
* pages loaded with irrelevant words;
* duplicated content on multiple pages;
* misspelling of well-known web sites;
* unrelated and centralized link farms;
* other methods that try to trick search engines.

These and other similar techniques, while sometimes effective in generating an increase in traffic to your site, quickly fail.

Imagine putting a “Detour” sign in the street in front of your place of business, forcing traffic into your parking lot. Yes, your parking lot is full, but how many of those people actually wanted to be there?

How many of those people will want to shop there after witnessing such a trick? How long will it take the local police to remove the sign?

The same thing happens to web sites that use such nefarious techniques. People are brought to a site where they had no intention of going. Do you think they will stay to shop?

When the operators of a search engine discover these types of tricks, they will often remove the site from their index entirely.
How do you rank?

The next time you use a search engine, look for your own site. What words would someone search for that should bring them to your site? Is your site listed in those search results?

SEO is the tool that can be used to insure that your site is listed as close as possible to the top of the relevant search results.

Without SEO it will be as if those customers drive by your shop without even knowing that you are there. Should SEO be important to you? You can bank on it.-

Written by Dan Johnson, Technical & Marketing Consultant at Webnauts Net.

Five Reasons Why SEO Is Better Than Paid Online Marketing

September 21st, 2010

Five Reasons Why SEO Is Better Than Paid Online Marketing
Online Marketing is becoming an essential marketing medium for a successful business. If a business can successfully marketing their product or service online they open many new doors to potential customers and sales leads. A well structured and organised SEO consultant will suggest two avenues for online marketing, Search Engine Optimisation and Paid Online Marketing (like Pay Per Click). Ideally you would be able to afford both paid and unpaid marketing campaigns but if you are like most businesses you are on a budget and need the proof that online marketing actually works.

The most common phrase I hear is “But everyone knows who we are and what we do” in relation to their business. This is just not true otherwise every potential customer would already be beating down your door wouldn’t they? There is always room for growth and if you sell a product or service then there is always online marketing potential.

So, let’s explore why SEO is far superior to paid online marketing.

1. SEO is a long term strategy for your online marketing. Should you implement pay per click or other paid online marketing then as soon as you stop paying your bills to the advertiser the traffic to your website will stop. Although you pay for setting up an SEO campaign with a reputable agency often their other client’s results are so impressive it is almost compelling to go with SEO instead. With SEO, should you stop paying for the refinements a reputable firm might charge at an ongoing rate, you might only see a slight leveling off of website traffic.

2. With pay per click marketing you pay for every visitor delivered to your website whether they like your service or not. With Search Engine Optimisation your website will hopefully appear high in the free search results and this will mean you do not pay for a click through to your website – effectively once your SEO is setup every click or visitor to your website is free.

3. False or fake click throughs. In a study released in August 2007 it was determined that 18% of click throughs on pay per click links on Google were false. In other words this could be competitors clicking through to your website just trying to cost you money in advertising.

4. The psychology of clicking on sponsored links. If you appear in both the paid and unpaid search results then you would see about 80% of your website traffic come from the unpaid free SEO website links. There is a psychology associated with consumers clicking on paid advertising links especially if they are labeled as such, like in Google “Sponsored Links”. Searchers see straight through this and know it is a paid advertising link. Consumer preference is placed on the freely generated results and links at a rate of 4 to 1.

5. Over the period of one year the cost of setting up the initial SEO campaign will have more than bettered the underlying website traffic that an equivalent costing pay per click campaign will have achieved. From my client examples there is about a 4 times website traffic factor weighted for SEO against pay per click. I was amazed myself!!

In a recent newspaper article in Melbourne, Australia, it was shown that holding a position in the top 3 spots in the search engine results pages for a competitive term is worth an estimated $1.5 million. It was also shown that holding the top spot generates 3.5 times the traffic that the number two spot generates.

When it boils down to it a well executed Search Engine Optimisation campaign will get your website massive amounts of website traffic. Of course selling the product or service is then the responsibility of the actual website so make sure you couple your SEO with good design, clear and prevalent calls to action and correct marketing principles like colour schemes and layouts. In my opinion it is vital to get this SEO campaign mix correct so talk to a reputable SEO firm and gain some information on how they can help you.

Google Me Details Emerge: Social Layers and Building off Buzz

September 19th, 2010

It’s hard to resist drawing comparisons between Google Me and Facebook, but as more details about Google’s ambitions to build a social network emerge, the more disparate the two become. Though Google Me was initially expected to be a standalone site, Google CEO Eric Schmidt recently revealed it will instead take a layered approach to Web socialization, weaving networking elements into preexisting Google products. Now, TechCrunch has uncovered new details about Google Me, including the news that the service will be built off Google Buzz.

“Google Me will produce an activity stream generated by all Google products. Google Buzz has been rewritten to be the host of it all. And the reason Google Buzz isn’t currently working in Google Apps is because they’ll use the latest Buzz to support the activity stream in Apps… All Google products have been refactored to be part of the activity stream, including Google Docs, etc. They’ll build their social graph around the stream,” unnamed sources who’ve worked with Google on the product told TechCrunch’s Michael Arrington.

The social layers approach is a good one — flat-out copying Facebook, as some blogs have accused, would probably get a big “meh” from the masses. Why bother with a Google Facebook when you can have a Facebook-Facebook? Also, giving the public what it wants — which is apparently even more social Web features — without requiring yet another bookmark or profile could be a recipe for streamlined success.

However, basing Google Me on Buzz’s foundation makes me nervous. Buzz was interesting but heavily flawed, and many people stayed away from it altogether. I’m surprised Google hasn’t shut it down like it did with its productivity collaboration suite, Wave — which was yet another embarrassing misstep for the company. And though Schmidt indicated that Google Me will be an opt-in service, thus reducing the chances of having an angry privacy backlash, it’s very possible that people won’t even know about or use Google Me — just like Buzz’s usage has been tepid at best due to obliviousness.

Brennon Slattery, PC World

Web users now on Facebook longer than Google

September 12th, 2010

We already know that Facebook is the web’s biggest time sink. If you look at the average amount of time (according to Nielsen) users spend on the social network, Facebook is a clear winner over sites such as Google or Yahoo.

Now, according to comScore, Facebook is also first when it comes to the total amount of time users are spending on the site.

In August, U.S. web users spent 41.1 million minutes on Facebook, which was about 9.9 percent of their entire web-surfing time in that month.

In this same period, people spent 39.8 million minutes on all of Google’s sites, and those include another huge online timesink — YouTube.

comScore puts Yahoo in third place, with U.S. web users spending 37.7 million minutes on its sites, which was about 9.1 percent of their web surfing time in August.

The numbers are even more impressive when you consider that Facebook had just overtaken Yahoo in July, and in August last year U.S. web surfers had spent less than 5 percent of their online time on the social networking service.

Still, it hardly comes as a surprise: Facebook has been growing steadily in the last couple of years, and in July it announced it had over500 million active users.

If Facebook keeps growing, a year from now Google may find itself far behind Facebook when it comes to web users’ minutes.

But does Facebook have room for growth?

Mark Zuckerberg predicts the site’s userbase might even reach one billion. The number doesn’t sound too far-fetched, given that Facebook still has room for international growth — for example inChina and Russia.

Of course, comScore only counts users from the U.S., so the global picture is still blurry.

But the facts show that Facebook users spend a huge amount of time on the site, and it’s a worrying stat for Google.

Google’s many online properties (Gmail, Search and YouTube, to name a few) have vast influence and reach. But right now, without a large social networking property (Orkut doesn’t count as serious competition to Facebook anymore), Google will have a hard time snatching users’ time from Facebook’s hands.

By Stan Schroeder CNN

Yesterday Facebook rolled out a new feature called Places-How to Disable Facebook Places

August 27th, 2010

Yesterday Facebook rolled out a new feature called Places that lets you and your friends check in to locations, Foursquare-style. If you’d prefer to keep your location private, or at least stop your friends from posting it, here’s how.

If you’re not convinced that posting your location can be a bad thing, check out PleaseRobMe for some evidence. Of course, if you’re careful, check-ins aren’t inherently a bad thing. Whether or not you want to disable them is entirely up to you, but Facebook—yet again—has made the assumption that you want to take part in all of their privacy-eroding new features. If you don’t, or want a little more control over who can divulge your location, you can make this change pretty quickly through your privacy settings.

1) Log in to Facebook. From your Account menu, choose Privacy Settings. You’ll get something like the picture below. Click the Customize option (if it isn’t already selected) and then click the “Customize settings” link (it’s the one next to the pencil below the table depicting your current privacy settings).

How to Disable Facebook Places

2) Under the “Things I Share” heading, all the way at the bottom (of that section), there are two things you may want to change. By default “Places I check in” should be set to only be visible by your friends. If you want to limit it more or less, use the drop down menu to do so. I set mine to “Only Me,” which is as private as you’re going to get. Below that option is “Include me in ‘People Here Now’ after I check in.” It is enabled by default. This will let people know you’re at a particular location via the location’s page or in a search for people near you. Uncheck “Enable” if you don’t want this.

How to Disable Facebook Places

3) Lastly—and this is the important one—if you don’t want your friends to check you into Places, sharing your current location with a bunch of people you may or may not know, go down to the section called “Things Others Share” and find “Friends can check me in to Places.” Initially, mine wasn’t set to anything at all so the default option could be either choice. Regardless, set this to “Disabled” if you don’t want your friends checking you in. Keep in mind that any friend could potentially check you in anywhere. You don’t actually have to be there. If you don’t want anyone playing a practical joke and checking you in to a strip club, for example, this is a good thing to turn off.

How to Disable Facebook Places

UPDATE: As commenter Ryan G. points out, your location can be shared with friends’ applications as well. To turn that off, you have to go to a completely different section. Click the “Applications and Websites” link (pictured to the left) and then go to the “Info accessible through your friends” section. Click “Edit Settings” and you’ll see a bunch of boxes. Anything checked is available to Facebook apps that your friends are using. The last checkbox in this section is “Places I’ve visited,” so uncheck that if you don’t want your friends’ apps grabbing your location information as well.

Since this part is confusing a lot of people, here’s a quick video to demonstrate how to edit your application settings:

How to Disable Facebook Places

And that’s it! While it’s not so great that you’re opted-in to the new Places feature, fortunately it’s pretty easy to opt-out.

http://lifehacker.com/5616395/how-to-disable-facebook-places

Google Activity That May Have an Impact on Rankings

August 26th, 2010

Google Activity That May Have an Impact on Rankings

Algorithm Changes, Experiments, and Acquisitions

There are currently some interesting happenings with Google search that webmasters may want to pay attention to. The company, which is always busy, has been making moves, which may greatly affect its flagship product – search. This is all in addition to everything the company is doing in social media, mobile, gaming, advertising and everything else (which all may have their own separate impacts on search).

Have you noticed recent changes in your ranking? Tell us about it.

Algorithm Change

Google makes changes to its algorithm all the time, but when a change comes with an announcement, you know people are going to talk. On Friday, Google announced a tweak designed to surface multiple pages from a single site for relevant queries.
“For queries that indicate a strong user interest in a particular domain, like [exhibitions at amnh], we’ll now show more results from the relevant site,” says Google software engineer Samarth Keshava. “Prior to today’s change, only two results from www.amnh.org would have appeared for this query. Now, we determine that the user is likely interested in the Museum of Natural History’s website, so seven results from the amnh.org domain appear. Since the user is looking for exhibitions at the museum, it’s far more likely that they’ll find what they’re looking for, faster. The last few results for this query are from other sites, preserving some diversity in the results.”

Not all webmasters have been thrilled with this. “Brace yourselves! Another Mayday disaster coming,” one person commented -Chris Crum | Webpronews.

Improve Your Internet Presence

August 24th, 2010

Improve Your Online Presence

Would you like to improve your Google listings and overall online presence?

Through link building, submission to over 500 directories, facebook pages etc. Storme Internet Promotion offers clients services and advice to improve their Internet Presence. A larger presence across the net not only improves a websites rank and listings but also traffic and quality hits.

email-info@internetpromotion-australia.com.au to ask how you can improve your online presence.

New facebook presence Soul Awaken

August 24th, 2010

Soul Awaken on Facebook

New facebook page @weigh-scales

August 23rd, 2010

If you know anyone who might interested please like the following page and share:

@Weigh on facebook

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