Posts Tagged ‘Google Basic Principles’

Increased sales through SEO and Paid Advertising-3 weeks- listings within Google increased from 6 to 200

Sunday, March 9th, 2008

In as little as 3 weeks Storme Internet Promotion Australia has gained fantastic results for several sites, the most notable being those gained for a Victorian conveyancing company who have already increased their sales and through SEO and Paid Advertising increased their listings within Google from 6 to 200.

If you would like to increase your listings or receive a free assesment to see if we can help contact

Internet Marketing Australia-Advise from Google – Basic Principles for having your site included.

Thursday, February 28th, 2008

Advise from Google – Basic Principles for having your site included:

Quality guidelines – basic principles

* Make pages for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”
* Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
* Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.
* Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Goldâ„¢ that send automatic or programmatic queries to Google.

Quality guidelines – specific guidelines

* Avoid hidden text or hidden links.
* Don’t use cloaking or sneaky redirects.
* Don’t send automated queries to Google.
* Don’t load pages with irrelevant keywords.
* Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
* Don’t create pages that install viruses, trojans, or other badware.
* Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.
* If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

If you determine that your site doesn’t meet these guidelines, you can modify your site so that it does and then submit your site for reconsideration.