Posts Tagged ‘search engine marketing tips’

Are you making the most of local traffic and internet marketing?

Sunday, November 21st, 2010

Are you making the most of local traffic and internet marketing?

Contact Storme Internet Promotion to find out how you can capture the local market..

Google Activity That May Have an Impact on Rankings

Thursday, August 26th, 2010

Google Activity That May Have an Impact on Rankings

Algorithm Changes, Experiments, and Acquisitions

There are currently some interesting happenings with Google search that webmasters may want to pay attention to. The company, which is always busy, has been making moves, which may greatly affect its flagship product – search. This is all in addition to everything the company is doing in social media, mobile, gaming, advertising and everything else (which all may have their own separate impacts on search).

Have you noticed recent changes in your ranking? Tell us about it.

Algorithm Change

Google makes changes to its algorithm all the time, but when a change comes with an announcement, you know people are going to talk. On Friday, Google announced a tweak designed to surface multiple pages from a single site for relevant queries.
“For queries that indicate a strong user interest in a particular domain, like [exhibitions at amnh], we’ll now show more results from the relevant site,” says Google software engineer Samarth Keshava. “Prior to today’s change, only two results from www.amnh.org would have appeared for this query. Now, we determine that the user is likely interested in the Museum of Natural History’s website, so seven results from the amnh.org domain appear. Since the user is looking for exhibitions at the museum, it’s far more likely that they’ll find what they’re looking for, faster. The last few results for this query are from other sites, preserving some diversity in the results.”

Not all webmasters have been thrilled with this. “Brace yourselves! Another Mayday disaster coming,” one person commented -Chris Crum | Webpronews.

SEO-Tips & Tricks- Author-Robyn Biar, Director Storme Internet Promotion.

Friday, March 26th, 2010

Tips, Tricks, Secrets and Answers to SEO-What’s all the hype & buzz?-Do you digg it? Author-Robyn Biar, Director Storme Internet Promotion.

Don’t be fooled by high rankings and the thousands of dollars advised should be spent by some companies on SEO. Affordable and effective measures can be taken to promote your business despite all the hype & buzz. If you are not prepared to find a reasonably priced SEO business such as Storme Internet Promotion, then the secret is in the time and effort spent building, re-building and perfecting your website & SEO. Thorough research and the use of tools made available on the Internet, mediums such as digg, Google & twitter, make it possible to carry out effective seo. -see next blog or page of tips for a comprehensive resource guide.

High rankings are achieved in the same way by each search engine marketing company; the results however are considerably different. Tip: Any search engine marketing company can deliver top rankings for obscure search terms, however very few SEO companies can deliver the same results in the more competitive online markets. For example: it is far harder to achieve number one position on terms such as ‘business suit’, than to achieve results on words such as ‘a business suit”. Unless you have carried out research through tools made available on the Internet, the significance remains unnoticed; in actual fact the numbers for each of the terms differ greatly and the overall results will vary accordingly. Search engine marketing specialists such as Storme Internet Promotion will advise you about keywords to target and provide research reports on which to base your SEO.

Tricks: There are no absolutes with SEO and despite what you just read it is still viable for smaller businesses that are not in a position to compete with bigger companies to use some of the more useful but obscure search terms. Such terms which might only generate a couple of thousand hits per month, can become a significant and viable method to capture more visitors. Phrases that contain more than one keyword may also lead to more refined audiences for example: if you were using the search term fishing rods, the visitors clicking on your site may be looking purely for information about fishing rods or there is also chance they are looking to buy a rod. Whereas when we use phrases such as: buy fishing rod, we can almost be certain that the person visiting is looking to buy a rod.

The main trick or tip here is to do your research. Spend time planning the keywords carefully and make every effort to ensure that you are delivering the content and keywords in a way, which is both natural and conducive to the search engines looking at your site favourably.

Building solid content, using organic SEO, improving page rank and using mediums such as digg, blogs, twitter & Facebook, ultimately this is the way to achieving a successful, quality, high ranking site with regular traffic capable of generating sales. There are no quick fixes and no major short cuts that will improve your ROI or allow you to outdo a specialist who has been involved with SEO from the time it began. Volumes of information, time and experience cannot be replaced by an SEO text book, SEO program or quick fix scheme. The secret is to invest time and effort rather than look for quick fixes which may do more harm than good and have your site penalised as a result. Tip: Be bold, experiment yet learn all that is needed to stay within the guidelines.

Careful planning, time and effort, is required to deliver quality pages to your visitors which is also based upon the right information and a firm understanding of the internet. This is in fact the ultimate answer and will achieve the most optimal results. Not only is Page Rank & position vital but landing pages are critical. Keeping up with the latest marketing advice and staying in touch with internet users experiences and habits online, allows you to target specific information at specific audiences via the correct mediums. Valuable marketing advice can be provided by SEO companies such as Storme Internet Promotion if you do not have the time involved, to source the information.

My final Tips:
Connect with users throughout your messages
Encourage users to respond or act now
Humanise the online user experience
Increase conversions and sales

Link to this page-Stay up to date & keep your visitors informed of the latest tips, tricks, software, scams and internet alerts. Subscribe to this blog.

Email:info@internetpromotion-australia.com.au

Search engine optimisation & Internet Marketing Australia Tips

Wednesday, February 27th, 2008

When I began promoting a charity website in 1997 seo was a lot less complicated. Keyword spamming, invisible key phrases worked and were acceptable. But now there is a multitude of guidelines and it is only a combination of stayting within all of these guidelines that can gain you great results. Focusing on just keywords or entering your site to thousands of search engines is not the answer. If you would like more SEO advice contact info@internetpromotion.com.au

Search Engine Optimisation consists of more than just typing in the correct keywords and hoping that you automatically reach the top. It is also more than just entering your site to thousands of search engines or building hundreds of links to other sites. Search Engine Optimisation is a combination of all these things plus more, it is using the correct keywords, it is entering your site to search engines and building links, but an appropriate way.

Your first step is to carry out some market research-
# As with any business your fist step is to find out whether there is a market, where there is a market and how you can best reach your potential customers within that particular market.
# Its finding keywords that will actually bring results ie. do not make it too difficult to compete for a decent position within the major search engines.
# It is incorporating those keywords throughout your site, within the meta tags etc
# It is naming your links appropriately and so on…

Once you have carried out the research, incorporated those changes throughout, optimised landing pages and created quality content for your web site, in order to keep your customers at your site once you have them their and also content which encourages them to interact or purchase your goods and or services, you are then ready to begin promoting your site.

Stay Tuned for more SEO Tips…RSS Feed Our Online Marketing Tips/Blog or Contact Us for A Free Web Site Assesment and SEO Advice.

Written by:
Robyn Biar
Storme Internet Promotion Australia

Become an SEO Expert -Forum

Sunday, February 24th, 2008

Something I found that explains SEO in more depth:

Today I’m going to try something different. For quite some time now I’ve noticed that the same questions have been asked over and over again in search engine forums. In this article I’ve tried to pick out the most frequent of those questions and then answer them. Hopefully you’ll find some of your questions answered in here, and if you don’t, you can always drop me a line and ask…I might put out a similar Q&A lesson soon in the future, so your questions will definitely get answered here.

So, let’s get started.

1 – What is “relevance” in SEO?
“Relevance” is a central concept in search engine marketing, but you will be hard pressed to find any reasonable definition for it. Most SEO experts take the term for granted, and the rest of us just nod along :-) It is not very complicated, but it does involve some very core ideas, so listen closely.

In SEO, relevance is a criteria used by search engines to determine the importance of a target (page, keyword, website) within a niche. Since search engines are primarily concerned with serving user queries, the role of relevance comes up most often during searches. For example, if I search for the term “search marketing” on Google, the search engine will analyse its index and provide me a list of web pages ranked by how “relevant” they are to “search marketing” – in this case the top result is www.overture.com, now known as Yahoo! Search Marketing.
Note that search engines don’t explicitly deal with niches or categories of websites. Instead, an SE treats the Internet as a loosely defined grouping of topical pages, with those topics forming sub-groups of their own.

Search Engines and Relevance
Search engines assume that websites in general will follow the mantra of “information-targeting”, with the ideal website in a niche being the one that is most relevant to that niche. Sounds simple, right?

Here is where it gets interesting. Search engines measure relevance on different levels, or different categories if you may. Once you understand the above definition, they all make sense by themselves. For starters, there is content relevance – is this page’s content relevant to a search query (and that query’s projected niche)? This is where on-page optimization is so important. Search engines use keywords to measure relevance, but they aren’t checking for keyword density; in fact, they are checking for keyword placement in the page.

A second criteria is link relevance – whether the sites linking to you are “relevant” – i.e. in the same niche (or closely related to the niche), and whether the sites YOU link to are relevant as well. This is, in a nutshell, off-page optimization or link-building.
Relevance in search engine optimization has been the biggest stumbling block for webmasters – the concept is so important that every aspect of SEO is governed by it, but yet so obvious that many of us overlook it.

2 – How useful is Keyword Density?

Keyword density was once the single most important criteria for judging the value of a webpage. I’m talking back in the pre-Google era (now if THAT doesn’t give you a hint about how outdated keyword density is…). However, with Google’s PageRank algorithm and the general trend towards off-page factors determining more and more of your website’s rankings – the importance of keyword density as an on-page optimization tool diminished. People continued to theorize about what the ideal keyword density should be, and estimates ranged from 2% to 8%. Keyword density, in case you are wondering, is measured by the following formula:

Keyword Density Formula
d = x / y where:
x = No. of times a keyword is used in a block of content (page)
y = total word count of the page
d = keyword density

The problem with keyword density is quite simple – it is very, very easy to manipulate and spam. Spammers used automated content generators to create highly optimized web pages with high keyword densities. As search engines started to set limits on “acceptable” keyword density, spammers got smarter and smarter and reduced their keyword density as well, making it especially hard for search engines to separate spam content from genuine, useful content.

Search Engines and Keyword Density

Since search engines could not conceivably check every page manually (As a rough estimate, Google indexes 8.1 billion pages – and pages are added daily), and they couldn’t tolerate spam in their search results, search engines devalued keyword density as a ranking tool. In fact, I wouldn’t be surprised if keyword density did NOT affect your rankings – in fact, keyword positioning (placing the keywords in title tags and header tags) as well as thematic keyword relevance (a fancy term that refers to how related your core keywords are to your website’s main theme or niche) is far more important in terms of on-page optimization. And that, of course, pales in comparison to how important off-page optimization, or link building, is.
So, if possible, ignore the bounds of keyword density and focus on the following:

* Good, useful, quality content
* Keyword positioning
* Keyword relevance

And once you’re done with the basics, move on to the next page (or start building links).
3 – Do web pages need a minimum number of words to be ranked well by search engines?
There’s a myth going around in some search engine forums that you should have a minimum word count for web pages to satisfy search engine requirements.

Let’s put that myth to rest – there’s no minimum requirement for web pages to rank well – in fact, there are many, many web pages that rank at the top position for highly competitive terms WITHOUT having too many words on them – for example, a search for the term “resume samples” on Google gives a top result of a page that has ONLY links on it – no serious content. This is a highly competitive term with over 150,000 searches each month according to Yahoo Search Marketing – a figure that translates to almost a million searches each month on Google.
And a links page is on top of the pile (click on the link to see it – http://susanireland.com/resumeindex.htm).

In other words, word count is not the defining criteria for high rankings – you could have 250 words, or 500, or 1000, or even just a 100 words, but that is still a small part of your on-page optimization, which in itself plays a small part in determining your website’s rankings.
In practice, you will always have different types of pages – some will be main pages for the website or link pages (both usually lacking too much content), while others will be article or informative pages with loads of content. The key is to work on the right page structure for each type of page, and not the word count.

4 – How often should I change the anchor text in my backlinks?
The short answer to that is: pretty often. The long answer?
Well, it starts with a definition.

Whenever we talk about link-building, it seems necessary to mention organic SEO – where other websites link to your website “by themselves” (as opposed to an “artificial” link exchange) because they genuinely find it useful. Why is this important? Because once you understand what search engines are looking for in links, you’ll know how to dominate the rankings.

Relevant to the question, search engines try to measure the “originality” of the link – that is, the chances that this link was natural or “artificial”. Since most of the links (and almost all of the ones that you will get in the beginning) pointing to your website are artificial, you have to make them look organic to avoid any penalties from the search engines.

For example, suppose that you are setting up a website on copywriting – assuming that you have the on-page optimization done and dusted, let’s talk about how you can regularly change your anchor text.

Your Anchor Link Strategy
First, we take your core list of keywords:

* Copywriting techniques
* Learn copywriting
* Copywriting seo
* Copywriting tips
* Copywriting course
* Copywriting services
* …

And so on. Now, take each keyword, work it in an attractive headline and write 1-2 lines describing your website – no hype, no keyword spamming – make it attractive and useful to the reader. Make sure that each description is different – it cannot be totally different, but it should change a bit.

If you do that for each keyword, you have 10 or more sets of link details – the headline makes the anchor text and the 2 lines will act as a description. Once you have this set, start from the first combination and switch to the next one after 25-30 links.

This way you can cycle through your list and maybe get to 300 to 400 backlinks before you get through your set of anchor text and description combinations. If you have fewer core keywords (a tiny niche), you can space out the changes – say every 50 links or so.

What to do when the list is up? Alter the anchor text and descriptions for each keyword and do that for the whole list, then start all over.

If you follow this formula not only will you be able to regularly alter your anchor text (and thus make the link-building process look natural), but by targeting so many keywords within the list you can also end up ranking highly for all of them.

Further Questions
The field of search engine optimization is unnecessarily cluttered with incorrect or outdated advice. Often, people tend to “over-analyse” minor issues, so much so that they miss the big picture.

As always: keep it simple, get the basics right, use the best SEO tools and you’ll get to the top of the search engine rankings in no time at all.

Brad Callen

Search Engine Optimisation/Marketing Australia

Saturday, February 23rd, 2008

Search Engine Optimisation/Marketing (making your web site search engine friendly) consists of more than just typing in the correct keywords and hoping that you automatically reach the top. It is also more than just entering your site to thousands of search engines or building hundreds of links to other sites. Search Engine Optimisation is a combination of all these things plus more, it is using the correct keywords, it is entering your site to search engines and building links, but an appropriate way.

Your first step is to carry out some market research-

  • As with any business your fist step is to find out whether there is a market, where there is a market and how you can best reach your potential customers within that particular market.
  • Its finding keywords that will actually bring results ie. do not make it too difficult to compete for a decent position within the major search engines.
  • It is incorporating those keywords throughout your site, within the meta tags and so on…
  • It is naming your links appropriately and so on…
  • Once you have carried out the research, incorporated those changes throughout, optimised landing pages and created quality content for your web site, in order to keep your customers at your site once you have them their and also content which encourages them to interact or purchase your goods and or services, you are then ready to begin promoting your site.

    Stay Tuned for more SEO Tips…RSS Feed Our Online Marketing Tips/Blog or Contact Us for A Free Web Site Assesment and SEO Advice.

    Written by:
    Robyn Biar
    Storme Internet Promotion Australia